How to survive this hard time (Creative ways to survive the recession Book 1)


Read more Read less. Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1. Too Big to Fail: Customers who bought this item also bought. Sponsored products related to this item What's this? I have written the book I wanted to read ten years ago, when I started getting interested in stock investing. The untold story of Citigroup, from its founding in to its role in the financial crisis, and the many disasters in between. Income disparity is ripping the nation apart. An intellectual history of the present, this book is a new foray into critical theory.

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There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. This is an extremely timely book targeted more at people who are in the first decade or so of their career or about to graduate from college than at us older folk. The tone is conversational. It is easy to read, and Jason Schenker comes across as a guy who would be easy to like.

The language is simple and the book itself reasonably short. It took me three hours cover to cover. The premise of the book is that we are entering a recession. How do you know? He also gives credence to the unemployment numbers and other government statistics. These leading indicators of a recession, particularly the ISM, are flashing trouble as of January when the book went to press.

Other indicators such as the GNP are trailing indicators: Schenker describes the business cycle, alternating boom and bust, as a natural phenomenon.

A person owes it to himself to know where in the cycle we are. In a recession it is probably a good idea to cling tight to the job you have, stay in college instead of fighting it out with millions of other graduates for the future available jobs, and ironically, travel, take time off if you want because the out-of-pocket and opportunity costs are lower.

It is a good time to start a business. Resources, especially talented people, are more available and cost less money. Schenker's own two-decade career has included 20 moves and job changes. He knows whereof he speaks. He gives good advice for timing one's exit from a failing company, region, or industry. His top pieces of advice can be summed up as "keep your eyes open.

He advises that everybody make ongoing education a priority. He continues to collect degrees in one thing or another. Most importantly, continuing your education as a way of keeping your brain functioning. It keeps you alert, and it signals to potential employers that you are a heads up sort of a person.

I write this from some experience: My seventh, Russian, is serviceable, and my four-year-old son pushes me hard to continue learning. I will also second his point that you are never too old to go to school. I entered a PhD program in statistics upon discovering that the University of Maryland allows free tuition to people over There is always an angle. That said, Schenker offers a plethora of good advice on how to acquire an education inexpensively. More and more jobs are being automated out of existence.

Typists are a thing of the past. Checkout clerks are on borrowed time. Taxi drivers and even long-haul truck drivers should be concerned. He does not connect the dotted lines to the proposition that the coming recession may be an extremely long one as the implications of technology work themselves out. Another brilliant part of the book concerns the absolute unsustainability of Social Security, Medicare and other government programs.

He writes primarily about the United States, but the problem is even more acute in most of Europe. A young person today must plan for a longer career than his parents. In a wonderful and rare piece of advice, Schenker observes that security in old age may come once again from one's children. Government promises will simply come to nothing, and people who grow old without children to take care of them will be in a very perilous position.

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As good as Schenker's advice is, he has to recognize that it is beyond the reach of many potential readers. The things he has done, notably work for McKinsey and Company consultants, are the kind of career moves that are only available to people in the upper couple of percentage of the intelligence distribution. The other demand, perhaps even more restricting, is the motivation, the commitment to do what it takes.

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Recession itself is a great opportunity for those who choose to see it that way. It's just that the opportunities may look different and they might require us to leave our comfort zones. Now we are down to the real stress that a bad economy produces; the stress of change and the need to leave our comfort zones!

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But we knew we would be relying on local audiences rather than tourists. One of the great examples of success during the Great Depression is the motion picture industry. These leading indicators of a recession, particularly the ISM, are flashing trouble as of January when the book went to press. Encouragement for Success in Every Walk of Life. The only thing required to remain in a comfort zone is to close yourself off to new ideas and refuse to change. You must be able to articulate a powerful value proposition for your product or service that will resonate with the felt needs of your customers and potential customers.

Sometimes that means taking a new road. Sometimes taking new roads leads you in a completely different direction than you had originally intended, with favorable consequences. Here's a great example: In , a young married couple started a hot dog and root beer stand called The Hot Shoppe. They had many years of success but they saw greater opportunity along the new highways being built across America. They opened a motor lodge for travelers to sleep overnight. That venture helped J. Willard and Alice Marriott build one of the greatest hotel chains in the United States. In , The Marriott Corporation was handling over 50, reservations a day!

If you see something that needs to be done and you have the opportunity to do it, don't let someone else seize the opportunity. Be bold and step up to the task. If you are the first person to see that something needs to be done, you are probably the best person to do it. That is the action you need to take when you identify opportunity. But, what is it that helps us recognize new opportunities? The people who have trouble recognizing opportunity are most likely the same people who are unwilling to leave their comfort zones. What is a comfort zone? First and foremost it is a mental state in which people lose the momentum to pursue a vision because they have accepted where they are as the best they need to be or do.

Identifying and capturing new opportunities always requires strategic change and the nature of strategic change always disrupts comfort zones.

How to Survive the Recession

That is why change is a big deal to people and is so difficult to achieve. The pain that accompanies change can be financial, physical, or emotional, but regardless of the type of discomfort created by change, recession and hard economic times demand that you embrace it if you intend to remain competitive and effective.

How To Survive the 2017 Recession

Comfort zones are called comfort zones because they are comfortable! The only thing required to remain in a comfort zone is to close yourself off to new ideas and refuse to change. Over the years, I've learned that nothing very interesting or innovative ever emerges from a comfort zone, except more plans to make the comfortable more comfortable. Comfort zones impact all of us. When people in organizations become too comfortable, it's because they have lost the momentum to pursue their vision.

Because they've accepted where they are as the best they need to be or do. Recession and hard times require a different response. So, how do you survive a recession?

First, you embrace a mindset that relentlessly pursues new opportunity. Don't close yourself off to new ideas and change and become an expert on what people need and want.