The Age of Responsibility: CSR 2.0 and the New DNA of Business

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Bring on CSR 2. In this time of seemingly widespread corporate malfeasance WayneVisser has put his finger on why CSR has failed to deliver on itspromise and what can be done to right the ship.

The Age ofResponsibility is a must read for anyone concerned about the futureof business. As a result, we are seeing a massive reboot going in the CSRindustry — and Wayne Visser is a consistently reliable guideto and champion of the emerging CSR 2.

It is difficult to run a sustainable business in anunsustainable world. Wayne Visser has rightly identified responsibility as one of thedefining issues of our time. Executives, students and citizensshould read this book, and make it an integral part of ourconversation about business — R.

High marks for Wayne Visser who brings us a book that bothchallenges the conventional state of CSR in very fresh and boldfashion, and offers a provocative new vision of CSR 2. What arefreshing and creative read! There are few books that can cut tothe chase and provide a thoughtful analysis of the current state ofCSR while at the same time opening up a vision for tomorrow. Thisis a contribution to the CSR world that is long overdue and mostwelcome. Your new book deserves to become an instant classic. It bringstogether so many ideas, writings, and stages in the development ofCSR.

It is a liberal education on the relation of business tosociety.

The Age of Responsibility: an interview with Wayne Visser

I hope that it is read not only by companies but becomes arequired reading in business schools to prepare business studentsfor a higher level of thinking about their future role and impact. A most impressive book! I willrecommend it to every company to figure out why they are practicingCSR and how to really practice it to make a difference to theirprofits, people, and the planet. Wayne Visser holds up a mirror to the CSR communityand to business and society itself, providing a brilliant lens withwhich to see our past and envision a new future.

The Age of Responsibility is acall to arms: Whether corporate social responsibility has failed, or whetherit is still finding its feet pending further market pull, one thingis clear: All individuals interested in the evolution of CorporateSustainability and Responsibility should feel compelled to joinWayne Visser in his quest to better understand why efforts toimplement CSR practices have not yet yielded the desired outcomes. A world based on rights without responsibility can only lead todestruction. Wayne Visser'sThe Age of Responsibility calls for a vital shift from rights toresponsibility.

The book is a thought provoking and cutting edge addition to theCSR literature. Moreover, it challenges every one of us to think and actdifferently, to bring about mass global change enacted at the locallevel, and to incorporate social enterprises and social networks inthis transformation. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?

The age of responsibility : CSR 2.0 and the new DNA of business

Learn more about Amazon Prime. Praise for The Age of Responsibility "Wayne Visser's The Age of Responsibility elegantly andpersuasively demonstrates the limits and failures of traditionalCSR and also the kinds of reforms needed to create conditions forgenuine corporate responsibility. Whatdoes and does not make sense in the nonprofit world " The Age of Responsibility provides a much-needed wake upcall for the corporate responsibility movement. An Exploration ofProfound Change in People, Organizations, and Society "Wayne Visser has rightly identified responsibility as one ofthe defining issues of our time.

Hunter Lovins , President of Natural CapitalismSolutions and author of Natural Capitalism "Whether corporate social responsibility has failed, or whetherit is still finding its feet pending further market pull, one thingis clear: The Year Update "A world based on rights without responsibility can only lead todestruction.

Provides a 'second generation' approach to CSR that willbreathe new life into the movement Can increase the effectiveness of CSR as a strategy to createpositive change in society through business Acknowledges the challenges faced by conventional businessesand provides the measures needed to face these.

Read more Read less. Add both to Cart Add both to List. These items are shipped from and sold by different sellers. Buy the selected items together This item: The Age of Responsibility: Ships from and sold by De-light Books. Ships from and sold by Amazon. Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. Leaders and the Leadership Process. The Debate over Corporate Social Responsibility.

The Market for Virtue: The Evolution of Management Thought. Sponsored products related to this item What's this? Straight talk, real dollars, no jargon. A process for transforming a good organization into a truly great organization is needed now more than ever. A Million Dollars in Change: Reading this book results in an overwhelming desire to serve others. Possible side effects include inspiration, empathy, impact, and change.

Making Business Connections That Count: The Gimmick-free Guide to Authentic Online Learn how to network online effectively. Review 'The book is thought provoking, insightful and at the same time easy to read a must read. This new bookstates more clearly than most why CSR should not be dismissed, butwould benefit from some serious rethinking — Michael Blowfied , Senior Research Fellow at SmithSchool of Enterprise and the Environment, Oxford University andauthor of Corporate Responsibility The Age of Responsibility by Wayne Visser is an important bookthat should be studied carefully by all those seriously interestedin the past, present and future of CSR.

An Exploration ofProfound Change in People, Organizations, and Society Wayne Visser has rightly identified responsibility as one of thedefining issues of our time.

Hunter Lovins , President of Natural CapitalismSolutions and author of Natural Capitalism Whether corporate social responsibility has failed, or whetherit is still finding its feet pending further market pull, one thingis clear: The Year Update A world based on rights without responsibility can only lead todestruction.

Wiley; 1 edition March 21, Language: Related Video Shorts 0 Upload your video. Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review. There was a problem filtering reviews right now. Please try again later. I thoroughly enjoy Visser's book, The Age of Responsibility: His systems thinking approach to such an important topic was refreshing and much needed.

Rather than arguing for specific changes, he laid the groundwork for the types of changes that need to occur in order for CSR to evolve into its potential. Visser's book has been very helpful to me in framing key issue and providing an in-depth historical overview. The key distinctive of his book that is transformational is his recognition and use of narrative. I heard Tony Blair speaking in Kosovo last year about the need for that country to 'rewrite' its narrative in a way that gave confidence to investors to start returning to their country.

I think Visser's approach has this potential for those working in the field of CSR. That is, it makes possible the 'rewriting' of the narrative of CSR in a way that shows a brighter future. This book will influence the future of CSR. It will help to shape the future DNA of business. It has already changed me.

Interview by: Giles Metcalfe

Brian Richards Skopje, Macedonia. One person found this helpful 2 people found this helpful. Kindle Edition Verified Purchase. Since the book is not available in Greece yet, it was the first book I bought through Amazon Kindle and I am really glad that I did. I liked the way the book is structured and I thought that the use of case studies was a great idea. I also appreciated the fact that Visser sounds optimistic.

This is a must read book for everyone! This book is a must read for CSR Professionals! The ages and stages of CSR very insight fully describes the historic and present situation of CSR development both in developed and developing world.

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I think examples about different people and companies definitely support the content of the book. One person found this helpful. Clearly, such words by one of the marketing gurus raise both expectations and fears. For those of us who have been working in the CSR field in companies and advocating organizations for many years, such a book title and praise is normally heavily scrutinized, given the many contributions that haven't delivered on what they promised before. In Visser's case readers can be satisfied: Corporate Social Responsibility as we know it has failed, but there is also no other way than to further develop CSR if we want to succeed as human race therein business on this planet, he calls it CSR 2.

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The book guides us to a set of principles and ingredients for change that should help develop the new DNA. I have to admit that the book resonates very well with me because I am advocating for systemic change in the same way as Wayne Visser does, mainly saying that CSR as we know it hasn't lead to the level of acceptance it deserves as a concept, basically due to the way it was managed, and therefore remained as a special add-on for those multinationals who felt scratched by some of their stakeholders. It will never be successful without being seen from a systemic, worldwide, integrated, transparent, collaborative and holistic perspective, in fact my idea of the necessary basics that allow a S.

The first part of Wayne's book describes the five ages and stages of CSR the age of greed, the age of philanthropy, the age of marketing, the age of management, and finally the age of responsibility. All five stages are well described with examples and a lot of extra information that helps to understand the background and rationale of why and how these stages emerged.

Only the last stage, the age of responsibility, opens the gate towards CSR 2. Honestly, I prefer the word stages above the word ages since all stages are still existing globally, depending on what part of the world one looks at, whereas ages tend to point to the past. We are for example still far away of having reached the 'age of management' globally, as one could imagine after more than 20 years of global conferences on sustainability.

No more proof needed I guess. Interwoven in the these chapters is the criticism around the financial crisis and the unchanging behavior of the financial market players, the externalities discussion, the effects of the standardization movement and the ever missing political will. Personally I would have hoped for a concise chapter that puts together all the macroeconomic malfunctioning that leads to failures on the micro-level, missing incentives and the slowed down motivation for company captains to move upfront in their respective industries.

The second part of the book describes the 5 principles of CSR 2. They all work very well in my mental 'S. These principles and the many examples that Wayne Visser is already able to present to the reader show what immense pressure and cry for help already exists by the growing wave of concerned advocates towards sustainable change. Eurocrats take on CSR: From laggard to leader: A giant leap backwards on CSR: Oil on troubled waters: Can Shell make good in Nigeria?

Going glocal with CSR: Future Trends in CSR: To Scare or Inspire? The Future of CSOs: What Can Web 2. Linking Theory and Practice, with P. Is Philanthropy a Smokescreen? Is Greed Still Good? The Age of Marketing: The Age of Philanthropy: Author in the spotlight: A Supply Chain Time Bomb? Worth more alive than dead: The Low Carbon Revolution: For Better or Worse? CSR or another label:

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