Holy Mavericks: Evangelical Innovators and the Spiritual Marketplace

Holy Mavericks: Evangelical Innovators and the Spiritual Marketplace

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Evangelical Innovators and the Spiritual Marketplace

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Holy Mavericks: Evangelical Innovators and the Spiritual Marketplace

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Have a question about this product? Inside the Mind of Unchurched Harry and Mary. Ask a Question What would you like to know about this product? Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not. Great Leader, Great Teacher.

Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion.

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It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

Most important, their ministries supply existential fulfillment to existential demands. This book especially the bibliographic essay "Theory of Religious Economy" will most appeal to scholars and students. However, curious readers will enjoy it as well. Religious scholars will welcome the attention given to cultural themes in the analysis, and the emphasis on more than just individual choice; general readers will be enthralled by the creativity of the producers but also appalled at the captivity of religious faith to contemporary culture.

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Holy Mavericks provides an open window to view change both in American religion and American culture. In reading this book, you will find that these five religious giants do not practice old time religion, and yet, ironically, they do.

Bishop Eddie Long Settles!!!! 5 26 2011

Holy Mavericks shows us how. Emerson, co-author of People of the Dream: Multiracial Congregations in the United States.