Building Data Mining Applications for CRM (Enterprise)

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  • Building Data Mining Applications for CRM
  • Building Data Mining Applications for CRM (Enterprise) by Alex Berson,Kurt Thearling,Stephen Smith
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    • Good understanding of a "profitable customer" is a prerequisite for an enterprise wide data mining solution - which is emphasized in this book neatly. Unless there's an executive buy-in, the concept will not sell in an organization. Business values and business case chapters will help one is selling this concept to higher-ups and help associates understand data mining in theory.

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    Unless you spend on your customers, customer loyality is not assured. Why spend a lot on all customers when not all are created equal? This is the book that will justify such questions and pave the way for a profitable business. When I happen to read books like that I wonder whether my time has gone er You can find references to interesting subjects in the publication, but just references, and they are shown in a so elementary way that it makes the book suitable for absolute beginners, in data mining, data analysis, and computer science i.

    Walking along the sharp boundary between generality and triviality, the leading way slips many times down the latter side. A book of almost five hundred pages could have afforded to examine more deeply the relating subjects, avoiding repetitions and sometimes to cut and paste and the inflated style typical of slide shows. In my experience, this text is close to a lost opportunity, because the good general structure a path from CRM basics to the most known tools , which I appreciated, has not been supported by a sufficient strength of linked subjects, leaving the book as similar as the skeleton structure of a not completed building.

    The book could be worth reading, but a reader facing five hundred pages would deserve more. I have used this booh to help educated non-technical executives on the necessity and complexity of Data Mining and the relationship to the bottom line - profit. This book helps bridge the gap between the theory of Data Mining and the practical applications of Data Mining. It is helpful and recommended to people who have heard of Data Mining before and want to know more. This is not a book for those who are knowledgeable in Business Intelligence or Data Mining.

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    This book does not talk about CRM applications. CRM applications are in a constant flux and material on them are better served by online publications.

    See all 18 reviews. Most recent customer reviews. Published on August 22, Published on November 14, Published on July 21, Published on July 6, Published on May 30, Published on February 1, Published on October 18, Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

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    Building Data Mining Applications for CRM

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    Editorial Reviews. From the Back Cover. How data mining delivers a powerful competitive . assumes sufficient knowledge of data warehouse and CRM. This book deals purely with Data Mining - one of the branches of Business Intelligence. Building Data Mining Applications for CRM real-world examples show you how data mining can impact — and improve — all of your key business processes.

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