Fresh: A Perishable History (Belknap Press)
Contents:
Fresh: a perishable history
We could, if we tried, be more sensible in our demands on farmers, more resistant to the lures of advertisers, more thoughtful about the origins of our food, and more alert to the effects food production has on the environment and the people who produce it. She gives us much to ponder and presents it in a highly readable volume largely devoid of value judgments. I learned a lot.
Give it a read. It will indeed give you a fresh look at your food.
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History on the Half Shell. Freidberg provides a masterful account of the complex web of labor practices, technological innovations, corporate controls and consumer choices that have produced the items that confront us each time we open the refrigerator door.
Fresh successfully uses the stuff of everyday life to explain complex historical, cultural, and social phenomena. Broadly accessible, richly comparative, and written with flair, Fresh will appeal to a wide audience. The Paradox of Organic Farming in California. How have commerce and industry shaped our seasonless abundance?
Your rating has been recorded. Write a review Rate this item: Preview this item Preview this item. Belknap Press of Harvard University Press, English View all editions and formats Summary: That rosy tomato perched on your plate in December is at the end of a great journey-not just over land and sea, but across a vast and varied cultural history. This is the territory charted in Fresh. Opening the door of an ordinary refrigerator, it tells the curious story of the quality stored inside: We want fresh foods to keep us healthy, and to connect us to nature and community.
We also want them convenient, pretty, and cheap. Fresh traces our paradoxical hunger to its roots in the rise of mass consumption, when freshness seemed both proof of and an antidote to progress. Susanne Freidberg begins with refrigeration, a trend as controversial at the turn of the twentieth century as genetically modified crops are today.
Consumers blamed cold storage for high prices and rotten eggs but, ultimately, aggressive marketing, advances in technology, and new ideas about health and hygiene overcame this distrust. Freidberg then takes six common foods from the refrigerator to discover what each has to say about our notions of freshness. Fruit, for instance, shows why beauty trumped taste at a surprisingly early date. In the case of fish, we see how the value of a living, quivering catch has ironically hastened the death of species.
And of all supermarket staples, why has milk remained the most stubbornly local?
Local livelihoods; global trade; the politics of taste, community, and environmental change: Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Electronic books Additional Physical Format: Freidberg, Susanne, Fresh.
Fresh : a perishable history (eBook, ) [bahana-line.com]
Document, Internet resource Document Type: Susanne Freidberg Find more information about: This title traces our paradoxical hunger to its roots in the rise of mass consumption, when freshness seemed both proof of and an antidote to progress. Publisher Synopsis Fresh paints a fascinating picture of our changing views of perishable food User-contributed reviews Add a review and share your thoughts with other readers.
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SMU users only " ;. Fruit, for instance, shows why beauty trumped taste at a surprisingly early date. In the case of fish, we see how the value of a living, quivering catch has ironically hastened the death of species. And of all supermarket staples, why has milk remained the most stubbornly local? Local livelihoods; global trade; the politics of taste, community, and environmental change: The digital Loeb Classical Library loebclassics. Our recent titles are available via Edelweiss. Visit our multimedia page for video about recent projects and interviews with HUP authors.
Check for Full Text Access restricted: History on the Half Shell. Cold storage, Freidberg argues, has altered tastes, damaged the environment, hurt the consumer, and helped facilitate the less-than-salutary shift from localism to globalism. Join Our Mailing List: Freshness means more than the absence of biochemical decay. Join Our Mailing List: Freidberg then takes six common foods from the refrigerator to discover what each has to say about our notions of freshness.
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