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The good and important news: Contrary to its undeserved reputation, Generation Y or the Millennial Generation is emerging as the right cohort to help our country reestablish itself as a beacon for the world. Millennials come of age as the most connected, aware, and creative generation in history. Their passion for we instead of me sets the tone for a new way, the Gen Y Way, of collaborative synergy and success.

But it s going to take more than stimulus packages and short-term thinking. In The Gen Y Way, entrepreneur Jenny Floren draws from her experiences working with this new generation to share her insights into how our country can best prepare the social, cultural, political, educational, and economic environment.

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From revamping education and incentives to aligning with the wisdom of the workforce, Floren offers up post-partisan prescriptions that will enable Gen Y to systemically and systematically meet and beat the challenges of the 21st Century. Read more Read less. About the Author Jumping of the corporate ladder, Jenny partnered with universities as a way to make the process of finding a fulfilling career a lot easier for young people just starting out.

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There was a problem filtering reviews right now. Please try again later. This concise book does a great job - in brief strokes the author covers the huge, intractable issues facing America and reviews them clearly, articulately, and fairly. Far from gloomy, the book then convincingly explains how innovative solutions from our own youth can be a big part of the answer - refreshing optimism! The argument is persuasive because the author has deep understanding of Gen Y and how it is faring every day in the entry-level job markets.

We see why and how America needs to revamp its education system in form, content, personnel, practical relevance and connection to business One person found this helpful 2 people found this helpful.

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Speaking from the perspectives of both hiring manager and job seeker, The Innovation Generation captures the essence of what is important today in attracting the right talent, or finding the right new career move. With more than 20 years experience in marketing, I found the content relevant to my experiences, actionable in my day-to-day approach and inspiring for new ideas. In this time of national crisis, Jenny Floren is a voice of relentless optimism, a persuasive advocate to stop digging and start innovating.

Via play or prototype, we work to solve challenges in original and creative ways. Learning, planning, delivering, changing. How we are writing yet another chapter of our success story: The establishment of Zalando Research highlights the importance of academia in our platform vision.

The best ideas are created as a team. A Culture of Innovation.

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Jumping of the corporate ladder, Jenny partnered with universities as a way to make the process of finding a fulfilling career a lot easier for young people just. Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally.

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