How to Tell Your Story in Video: A 10-Step Guide
Contents:
Make sure both cameras are on the same side of the interviewee, either left or right. This is called breaking the axis and it can be jarring for the viewer. A back light hits an actor or object from behind, and is usually placed higher than the object it is lighting. It can be used to separate an object or an actor from a dark background, giving the subject more shape and depth. Backlighting can help keep your subject from looking 2-D.
A key light is the primary light of the scene. It will be the brightest direct light source and is used to illuminate the form of an actor. As you set up your lights: The subject should be the brightest element of the shot. If you are using more advanced equipment e.
Keep an eye on your camera settings when shooting in different locations for one video to ensure consistency throughout. Take a moment before your shoot to quiet the room you are working in and collect a second sample of the ambient noise.
This is what is known as a room tone and can be used to smooth out the skipping cut sounds in your audio later, if needed. Here are a few additional tips to remember:. Keys to Successful B Roll. Additional Production Scenarios and Tips.
How To Tell Your Story In Video: A 10-Step Guide
This ensures that the subject is not directly looking into the lens, and is instead looking at the interviewer. Warm up the subject. If possible, avoid letting the subject be aware of when you start rolling. Chat them up with questions about breakfast or lunch and give them a bit of backstory on yourself.
Transition into story questions. Use chronology as a guide, and go back far.
A start-up’s guide to producing compelling video
If you are a B2B business interviewing a customer, start at the beginning of their career or their first day at that company. Get the background and then use that as your launching pad. Treat it like a conversation. Use body language and mirroring to help emotionally guide your interview subject. Screen Casting When making a product or explainer video, screen casting or recording computer screen output can be a great way to visually tell your story.
OBS is a free tool that gives you all the options you need to tell your story the way you want. Choose to capture sound, see the mouse movement, format the size, change the zoom level, etc. Upload all of your footage and audio, and organize it in clearly labeled folders.
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After organizing the footage, we like to trim down our usable interview footage or A Roll and then create a transcript of any voice tracks. With your updated plan in hand, you can actually start putting your video together. Once you actually start editing, keep these three areas in mind:. Most of what we have discussed so far is best practice across all platforms, but there are a few things you should know to select the right channel and optimize your video for that channel:.
Take a deep dive below. Ask yourself these questions to see if using an external provider might be right for you:. As you grow, the best answer is usually a mix of in-house expertise and working with outside agencies. You are the expert when it comes to your brand and may want to retain control, but with increasing levels of sophistication outside expertise and an unbiased opinion are often needed. If you are exploring outside assistance, there is a full range of affordable choices depending on the project.
You should consider film students, freelance videographers, small media teams, or larger agencies. Make sure to review these tips on how to work with external providers before getting started. Our media team at Tradecraft can help with your video marketing strategy and production.
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