Podcasting: How To Do It In 7 Simple Steps

How to Start a Podcast in 2018: Pat’s Complete Step-By-Step Podcasting Tutorial – UPDATED!

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You need to adopt a step-by-step approach to do the job from start to finish systematically. If you do not want to hire expensive professionals to set up your podcasting platform, a do-it-yourself approach is still good enough. First, you must have an apparent reason to start your own podcast. Do you need it for a business to market something or you want to start it simply as a freelancer? Is podcasting a hobby with you? Answer such questions precisely. When you have a purpose, you can create the content accordingly with a direction.

For example, if promotion of a business is the reason, you will create content that helps you target the audience and build brand identity. But if you want to pursue podcasting as a hobby, then you will choose the topics that fascinate you personally. You will be creating the shows mostly only in your spare time.

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We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner and much more. Get Started Now Get a free quote. Once you know the reason for starting your podcast, the next step is to pinpoint the audience.

You must precisely know the profile of your target listener. It is essential as you will prepare content for the target audience.

How to market a podcast in 7 simple steps

For instance, if your podcast is about health and fitness, then you will talk on the topics such as weight loss, bodybuilding, healthy eating, and exercises. When you know your target audience, you can then focus on making engaging content. So, give people a reason to listen to your content. To give your podcast a name is not as easy as you may think.

Usually, it requires a lot of brainstorming. You should come out with a catchy name that reflects the reason for starting your podcast. Write down some description also into its title. After reading the description, the audience can clearly know the reason for podcasting. One thing to remember when naming the podcast is that you will take the name many times during the recordings of your episodes.

So, keep the name simple and catchy. If you have something valuable to say to your audience, it will surely interest them.

So, you need not cut the content short just for the sake of reducing the duration of the episode. Know that podcast length solely relies on content. There is no standard duration in which you should send a message out. A short episode may be over in 15 minutes, while a more extended episode may last for over an hour.

Some podcasters prefer to keep the episode time to the average commute time of 20 minutes. But there is no harm if the episode length goes up to 45 minutes. Your content and audience should decide your episode length. You should never forcibly reduce the content to 20 minutes when the length of valuable content can go up to say 50 minutes.

People love to have as much useful information as they can. It may also be that after some time your audience will let you know if your episodes are too lengthy or too short. Before you move any further, make it sure that your podcast has a logo. Design the logo from best graphic design services. The logo is an identity of your personal or business podcast. The listener will first look for your logo when they want to buy your episodes from stores like iTunes.

They will also identify your podcasts from its logo on their iPods. To make an excellent visual impression of your podcasts, the logo design must be unique in terms of its use of colors, images and other elements. How often should you podcast your episodes? That is an important aspect that you should consider wisely.

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But your content will be a determining factor in releasing the new episode on a daily, weekly or fortnightly basis. Your target listeners can then plan their lives around the time of your new episodes. However, do not compromise on the quality. It is far better to start podcasting once in a fortnightly with an interesting and useful episode rather than releasing very average episodes daily. Therefore, your content quality and its substance should be the basis for the podcast routine.

How to Be an Ace Interviewer

You can also think of starting a seasonal podcast based on a specific theme. In that case, you may opt for creating a dozen episodes on that theme in the season. You can then start the new season after a break of one or two months with a new theme. This step may seem to be obvious since we name everything. But the fact is that we come across with many podcasting episodes that are inappropriately named. These titles do not give us any hint of the content. The listener audience must get a clear idea of what the episode is all about. An appropriate title will give them the reason to listen to the episode.

Another benefit of such titles is that it helps in easy searching. Remember that iTunes lets search episodes by their name. You should also consider inserting some keywords in the title so that it comes up in the search results. There are some podcast formats available for the episodes. You can experiment with the formats to know which of them works best for your shows. Choose the solo show format, which is actually a monologue style.

You can record the show on your own. But you will be projecting yourself as an authority on the topic. Since the podcast is entirely yours, you can decide on the ways to monetize it. Other formats include the co-host show and the interview show. You need someone to co-host the show.

This format makes your shows lively as you can chat and debate, and do a lot of things regarding presentations of the show. But you should decide on the ownership of the podcast. The interview show format is ideal when you are interested in talking to your heroes from different fields. People like to listen to something from the mouth of celebrities. The guest has own audience, which automatically becomes yours as well soon after you interview the person. You can grow an audience fast with this format. Besides these major formats, you can experiment with others also. Think of the options such as the roundtable which has one regular host.

The host will be talking to many guests. The documentary format is also exciting to take up. Under this format, a narrator takes you through different locations clips, takes interviews and starts a conversation with people. You can create a mixture of these format as a unique idea. But consider your content as well.

You would like to sell your podcast episodes from the iTunes store. To attract the buyers, your cover art must be unique and memorable. To do that, get some graphic design ideas and pick the one for the cover, that reflects your episode message. Her book explores that journey and lays out a step-by-step process for how you can do the same. My friend Chandler Bolt is the founder of Self-Publishing School , which is an online education company dedicated to one thing: Helping you get your book idea out of your head and onto paper as quickly as possible , and then getting your published book into the hands of as many readers as possible.

And when you sign up for the training, Chandler is going to send you a copy of his book Published absolutely free! You can order The Income Replacement Formula: You Are a Badass: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero. Your tweet will automatically be populated with this copy:. This helps tremendously in bringing the podcast to the attention of others.

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