Rock Brands: Selling Sound in a Media Saturated Culture

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    • Rock brands : selling sound in a media saturated culture (Book, ) [bahana-line.com]?
    • Rock Brands: Selling Sound in a Media Saturated Culture - ProQuest.
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    Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively 'brand' themselves to prevent technology and delivery changes from stifling their success.

    Rock Brands further addresse.

    Notes Description based upon print version of record. Includes bibliographical references and index.

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    Can Miley Survive the Hannah Brand? Borders, Boundaries, and the Production of M. You are browsing titles by their Library of Congress call number classification. Library Staff Details Staff view. Elizabeth Barfoot Christian takes a first step in remedying this with a volume devoted to the branding and marketing of rock music genres. The overall collection offers a wealth of historical information, music industry developments, applications of new technologies, and artists' strategy. Selling Sound in a Media Saturated Culture approach the issue as scientists and academics, setting aside the question of whether an artist should or shouldn't 'sell out,' and instead offering a fascinating, insightful, and, yes, alternately inspiring and distasteful look at the the place where music and marketing intersect in the new millennium.

    Changes in technology and commerce are driving a revolution that's complicated, fascinating and a little bit scary. These 17 essays offer remarkable insight into the impact of this revolution on music, and they help explain what it means to American culture. The book leaves no popular music genre uncovered and critically examines the careers of many of the most important pop musicians of our day. Christian and other authors explore communication theories through the prism of heavy metal, rock and roll, country, and other forms of music. She examines the continuing popularity of KISS, fueled by the cross-promotions engineered by Gene Simmons, for example, and challenges readers to figure out why we know certain names and not others.

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    Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of. Get this from a library! Rock brands: selling sound in a media saturated culture. [ Elizabeth Barfoot Christian;].

    Weaving in such 21st century phenomena as reality shows, free file sharing illegal downloading , and distinctive cell phone rings, she provokes critical thinking about matters many young people take for granted. One intriguing section, subtitled "how religion and politics play in pop music culture," investigates the soft spirituality of Bon Jovi and the scary vibes of Marilyn Manson. This timely book concludes with a chapter on Michael Jackson, whose brand is even more powerful in death than in life.

    Selling Sound in a Media Saturated Culture is one of those handful of important books that chart the important relationship between popular art and commerce.

    Rock Brands: Selling Sound in a Media Saturated Culture - Google Книги

    Its assortment of highly readable essays provides valuable cultural insight into both the music business and the business of music. This is a must have book for those who want to learn more about how popular culture really works. You may have already requested this item.

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