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Bill Gates, John Kerry, and other celebrities are among the over 2 million people currently registered on LinkedIn, a popular business networking site. Forty-four percent of U. Schwimmer is an independent lawyer who represents owners of some of the most famous trademarks in the world. Managing Intellectual Property magazine selected Schwimmer as one of the best trademark lawyers in the United States.
Schwimmer started his blog SchwimmerLegal. He spends approximately 30 to 60 minutes per day maintaining it, primarily commenting on intellectual property news. He needs to keep apprised of the news just to do his job; the marginal cost of his time in maintaining the blog is low, because he is leveraging his preparation time.
His blog has created three networks for him: Clients have approached him solely as a result of his very high search engine placement, which is created largely by the blog. Fellow bloggers in his space. The blog keeps him in contact with other bloggers in his sector.
Some referrals have come out of that. Certain clients, colleagues, and practitioners have become regular readers, and the blog Strengthens his bond with them and increases his perceived Compentence. In , Schwimmer was an aberration. Virtual relationships can help you find a job, market your product or service, close deals, recruit talent, and identify and contact strategic partners. The virtual networks you join and the way in which you participate in them will vary according to your current objectives.
Whatever those objectives may be, there are ten steps that we recommend everyone take to dramatically improve your personal network online: Document your goals Chapter For each goal, write down how online networks can help you achieve it.
I've also reviewed books that I bought, because they were worthy of your time. Schwimmer started his blog SchwimmerLegal. You will significantly increase the value of your network, not to mention your efficiency and your productivity. How can you build Stronger ties? MCM has also targeted a top rank for select search terms which may sound good, but as empirical evidence shows, not landing on the first page of results on a search is disastrous for your web traffic.
How can you improve your Character and make it more visible? How can you increase your Competence? What is the best way to raise the Relevance of the people you know?
How can you build Stronger ties? How can you increase your Information about the people you know?
bahana-line.com: The Virtual Handshake: Opening Doors and Closing Deals Online (): David Teten, Scott Allen: Books. The virtual handshake: opening doors and closing deals online. Responsibility: David Teten and Scott Allen. Imprint: New York: AMACOM, c Physical.
How can you multiply the Number of people you know? Or, should you focus on building Stronger relationships with the people you know now? How can you double the Diversity of your network?
Make the mundane sublime Chapter Master the basic office productivity tools. If you invest the energy to learn how to speed read, how to touch type, and how to use standard office productivity software comfortably, you will become far more productive.
Become an information sponge Chapter Install professional contact management software. Record emails, phone numbers, the notes you take in meetings, and everything else you can about the people you know. Add everyone you meet to your database. Master your e-mail Chapter Relationship capital management software Software to help you meet face to face The future of social software You are the virtual you Manage the e-mail deluge The virtual you Privacy, safety, and other concerns The seven keys to a world-class network Improve your character Increase your competence Raise the relevance of your network Build strong ties Increase the quality and quantity of information Multiply the number of people in your network Double your diversity Turning theory into action: Ten simple steps to radically improve your network online Finding a job The network valuation formula App.
How to use this book to grow your network. Supplemental links Table of contents.
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