The Tricks to Tweets: A brief guide to Twitter for businesses

How to use Twitter

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MobileWorldCongress is just around the corner! What are you most excited about? Speaking of engaging, a simple way to get started is to join in on trending topics. Take a look at the trending topics on Twitter, which typically have an accompanying hashtags. Meet hailevthomas , the year-old CEO and founder of thehappyorg. HAPPY is a non-profit dedicated to guiding and empowering young people with the knowledge, skills, and resources to make healthy lifestyle choices.

But they made it work. While we're happy it's NationalPeanutButterLoversDay , there can be a hidden ingredient in peanut butter that may make your dog incredibly sick. Learn more about xylitol. It can be something relevant to what your brand stands for or just something funny and quirky that you can create content around. And while people may have their opinions on whether it was a good or bad idea, the reality is it lets you fit more in each tweet.

Now, you can take your tweets beyond a couple sentences and expound a little bit and get creative like MoonPie. MoonPie is my best friend IB4B: I brake for business LIT: When you want to make changes to your Twitter strategy, is it just based on your gut instinct? Then based on your data, make a plan to get closer to your goals. A part of that is being a part of the community. Too many brands make the mistake of spending little to no time getting to know the Twitter ecosystem.

One of the best ways to get acclimated and participate in the community is to get involved with some relevant Twitter chats. We get plenty of brands chiming in on our weekly SproutChat and it adds a unique perspective to the conversations. I think they are used more formally in B2B but customers in any industry can benefit from seeing how a product or service can help solve pain points in their lives.

1. Tweet Early & Often

Case Studies maybe we should call them Case Stories? Graphic templates are easy to set up with the help of all the great design tools out there like Canva or Adobe Spark. Pick one template to be used for quotes and stick with it. If you host a lot of events, create a template specifically for promoting the event.

If you have a company blog, go through your posts. Now use the template to create the matching three quote graphics. Save these graphics in an organized place. Finally, begin scheduling your post several times in the next few months. Notice that the font and color combination matches its brand. As you use more quote graphics, your audience will begin to recognize the graphics as coming from your brand. While the branding is clearly marked on the photo, a good template will subtly nudge the reader into noticing the phrase.

It can be an extremely helpful way to be more productive, or turn your Twitter account into a complete chatbot that nobody wants to deal with. The key to using Twitter automation well is to be selective about what and how you automate. Be professional without being overly formal. Avoid business jargon when possible.

Think about how your content will be consumed by your followers. Would they want to retweet it or pass it along to others? Incorporate humor, inspiration and newsworthy content to draw followers in. Ripenn looked at the most viral words and phrases on four sites that focus specifically on viral content, including Upworthy and ViralNova. Specific to retweets, social media scientist Dan Zarrella of Hubspot compared common words and phrases in Tweets and ReTweets to isolate words that occur in ReTweets more than they occur in normal Tweets.

From that research, he pulled out this list of the top 20 words and phrases most likely to get retweeted. Similar patterns appear here. Zarrella also found that tweets that contained more adverbs and verbs have a higher click-through rate than tweets with more nouns and adjectives.

So the general rule that action words make for stronger, more compelling writing is also true for Tweets.

What is a hashtag?

Different tweets can be used to achieve various marketing outcomes. For example, if you want to drive more direct response start by simplifying your Tweets. Start with a compelling offer and then communicate a sense of urgency.

Next, include a strong call-to-action with a link to your website. Finally, avoid using hashtags or mentions. Consider creating a hashtag that is short, recognizable by followers, and allows them to easily follow along. The volume of hashtags is important as well: But when you use more than two hashtags, your engagement actually drops by an average of 17 percent.

This research makes sense when you consider how we use Twitter—a tweet at this length is long enough for the original poster to say something of value but still short enough for the person retweeting to add their commentary as well. If you can veer toward the shorter side, it might be worth a try for your clicks as well. With Twitter, you have more than characters as content. Equip your marketing arsenal with rich media like photos and Vine or YouTube videos to drive retweets—it can double engagement with users.

2. Notice When You’re Over-saturating Your Followers

Beyond your average Tweet, Twitter also offers a number of special promotion opportunities like these:. If your brand speaks directly to consumers , Saturdays and Sundays may have a higher engagement rate as that is when most people are not at work and therefore have more free time. Weekend engagement rates are particularly high for sports brands, fashion, entertainment and publishing brands.

For those working with business-to-business brands, you may want to stick with weekdays or start with a smaller experiment on weekends. This makes sense if you consider the majority of news, store hours and activities happen during the day. Specifically, the afternoon and early evening tend to be good time to see more engagement and clicks.

These stats from KISSMetrics say retweets have been shown to be highest around 5pm and that noon and 6pm are the best times to post for a higher clickthrough rate. Check out a few recent Tweets from Gary Vaynerchuk. Businesses can benefit as well. Follow in the footsteps of Gary Vaynerchuk and Adobe by making your Twitter marketing strategy less about broadcasting and more about conversation.

How to Get Twitter Followers: 41 Tips and Tricks That Actually Work

Being more conversational means higher engagement, which results in additional activity for your Twitter account in the long run. Plus, being responsive and replying could result in new customers. Our Q2 Index found that responsiveness is the No. Similar to planning ahead, you should also have a set posting schedule for your Twitter account. You need to space out your Tweets to improve your visibility, and to ensure that as many people as possible are able to see your content. The next logical question is when should you Tweet?

Sprout Social actually has a built in feature that takes care of this problem for you. The ViralPost feature chooses the most optimal times for you to share updates depending on when your followers are active. The ViralPost feature is quicker and a more convenient way to handle your social media publishing.

Twitter gives you a couple of options for using videos. This allows you to record videos up to seconds long and upload them directly to your Twitter stream. Once the stream is over, the recording is still available for people to watch. One brand that has excelled with Periscope is GE.

We went inside GE's futuristic 3Dprinting innovation center https: So Periscope is the perfect way to give followers a sneak peek in real time. Think of ways your brand can add video to your Twitter marketing strategy. Check out this article to get some ideas.

But for some reason, this crucial tip gets glossed over or completely forgotten.

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