Growing Your Business (Small Business Success Collection Book 6)

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This opens avenues to even more qualified individuals and gives you another purpose while in attendance. If you can get the list of attendees ahead of time, do so, and then pre-qualify the participants to decide with whom you would like to speak. You want to be prepared for sales and marketing conversations.

However, most people would prefer a conversation over a brochure. The goal of networking is to have more interesting face-to-face conversations with qualified prospects. Bring your supporting materials, but keep them on the table until someone asks to learn more or needs something to take back to the office.

31 Best Business Books to Read

However, this approach will inhibit your ability to achieve the results you want. This way you can cover more ground, and have more of an overall presence. As you would if you were operating as an individual, make sure your team identifies their objectives, plan of attack, and fallback maneuvers if necessary.

Then split up and go tackle the objectives as a team. Maybe one person stays at the booth and the other mingles? You and your efforts are only as good as your follow through. Make sure that you have a system in place to approach each prospect or peer that you interacted with at the event. These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly.

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line.

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It would pay you to work over this set. Faster is sometimes more valuable than better. And doing both well usually wins the day.

This is one of those arguable insights, where both sides win. Dell is a great example of emphasis upon fast, creating a customized computer in 48 hours or less, bringing in assemblies and components just-in-time to make the assembly line. However, if Dell quality were poor and returns high, the company surely would not have survived on speed of response alone. Are you the bottleneck in your organization? Popularity Popularity Featured Price: Low to High Price: High to Low Avg.

Advanced Berkonomics Jun 30, Available for download now. Only 2 left in stock - order soon. Berkonomics Workbook Oct 10, Berkonomics Oct 21, Basic Berkonomics Sep 10, Richa , David S. Extending the Runway-Second Edition Oct 27, Leadership Strategies Jul 31, Only 1 left in stock - order soon. Business insights to make your company more agile Oct 22, Provide feedback about this page. There's a problem loading this menu right now. Get fast, free shipping with Amazon Prime. Get to Know Us. Luckily, there are ways to handle this perfectly natural chaos.

By implementing mindset strategies and systems that scale, you can grow a successful small business and still have a life.

This book helps make sense of the chaos while leading you through the six strategies you can incorporate in your business today. This book helps you break through the psychological barriers that keep you from wealth.

The 13 key principles discussed in this book include desire, faith, autosuggestion, knowledge, imagination, planning, decision, persistence, power, transmutation, the subconscious mind, brain and the sixth sense. Want to learn how to make more money? Read this book filled with simple, basic techniques to look inward first. This book dissects messaging successes and failures from a range of cases, including Sony and a Nobel Peace Prize. It will transform the way you attract prospects and customers to create a more valuable client list.

Every small-business owner has to persuade. Persuading people to buy your products and services is essential to growth. In this book, Dr. Cialdini explains the six principles of influence: Learn how to become a skilled persuader to grow your business. Perhaps the most well-known and influential book on persuasion, Influence is frequently referenced by marketers and salespeople who desire to be thoughtful and smart in their approach to creating marketing campaigns and copy that appeal to others. Marketing expert Jay Baer offers an unconventional outlook on how you should be interacting with your customers.

This book will provide a new perspective on the art of being useful and the impact this approach can have on your business.

Find out how being a resource can set you apart in a world of information overload. Tribes covers the topic of audiences and communities—and how to become a leader to your audience. This book is a fresh perspective on marketing.

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Mastering social media is no small feat—especially because the target keeps moving. Use these books to create a social media strategy for your small business that weathers the algorithmic changes of every platform. The title of this one hints at the message: Be strategic with the way you sell on social media. Gary Vaynerchuk is one of the most influential names in online marketing, and the ideas he shares in this book have been key to his growth.

This book covers 19 different traction channels that might be worth exploring for your business, as well as specific exercises to find the channels that will work for you. The most important lesson, though, is the 50 percent rule: Spend 50 percent of your time on product and 50 percent on traction. Scott identifies Barack Obama as the most successful new marketer in history and encourages readers to study his campaign and adapt the ideas for your small business.

You write product copy to describe your products. You write blog posts to keep your audience in the know.

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You write sales pitches to sell your offerings. You write emails to colleagues, clients, customers, peers, and influencers. You write job postings. You write a lot.

She discusses how online, our words are our emissaries; they tell the world who we are.

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