Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Manage
Contents:
You can donwload excellent powerpoint slides on marketing management and business strategy here. Developing a Brand Asset Management Strategy The purpose in this phase is to determine the right brand-based strategies for achieving the goals and objectives stated in the Brand Vision and in the market-based perceptions and perspectives from the Brand Picture.
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This phase addresses the following questions: Is the positioning unique, credible, valued, sustainable, and aligned with internal and external perceptions? What are its boundaries? What screens should we leverage to make smart extendibility decisions? What new product opportunities exist for our brand?
Beached Whale Daren Martin. Smart Business Ming Zeng. May 02, Stacey Moore rated it really liked it Shelves: Send to text email RefWorks EndNote printer. Managing Public Disputes Susan L. Davis is a managing partner at the Chicago office of Prophet, and a former marketing and distribution manager at Procter and Gamble.
What is the best way to influence the channel with our brand? How much of a premium? How else can we use our brand to improve our profits?
Brand Asset Management : Driving Profitable Growth Through Your Brands
Where is the power in the selling process? Developing a Brand Asset Management Strategy 5. Positioning Your Brand for Success 6.
Brand Asset Management: Driving Profitable Growth Through Your Brands [Scott M. Davis] Scott Davis vividly illustrates well-managed and poorly managed brand to the marketing manager, can follow to position a company's brand in the most Paperback: pages; Publisher: Jossey-Bass; 1 edition (September Brand Asset Management: Driving Profitable Growth Through Your Brands Sep , Jossey-Bass Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best Through Your Brands Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth.
Extending Your Brand 7. Communicating Your Brand's Positioning 8. Supporting a Brand Asset Management Culture The paperback version of the book that shows how to turn a brand into a company's most valuable asset.
Building the Brand-Driven Business
Walks readers through the eleven steps needed to begin managing a brand. Presents tested ways to assess and use your brand to better develop, sell, price, and market your products and services.
Nielsen Book Data Publisher's Summary Price, quality, availability, and service-these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability.
Drawing from methods developed in his highly successful consulting and training programs, Scott Davis provides a thorough grounding in brand strategy. He presents tested ways to assess the value of your brand, maximize its potential, and use it to better develop, sell, price, and market your products and services.
His hands-on guide also includes extensive case studies and worksheets to help your company capitalize on the most under-leveraged-and the most powerful-asset it owns.
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- Building the Brand-Driven Business by Scott Davis & Michael Dunn | Prophet Books;
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Nielsen Book Data Subject Brand name products.