Gender and Entrepreneurship: An Ethnographic Approach (Routledge Studies in Management, Organization
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Toggle navigation Additional Book Information. Description Author s Bio. Summary Entrepreneurship can be read as a cultural and economic phenomenon.
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In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation.
Gender and Entrepreneurship : An Ethnographic Approach
Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies: A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models; 'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice; An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.
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Editorial Reviews
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Gender and Entrepreneurship: An Ethnographic Approach and millions of other books are available for Amazon Kindle. Attila Bruni is lecturer of Sociology of Organization/Organizational Ethnography at Venice University, Italy. Silvia Gherardi is Professor of Sociology of Organization. Editorial Reviews. About the Author. Attila Bruni is lecturer of Sociology of Ethnographic Approach (Routledge Studies in Management, Organizations and.
How a gender approach to entrepreneurship differs from the study of women entrepreneurs1. Gender as a social practice, entrepreneurship as a form of masculinity: Doing and saying gender: Gender and entrepreneurship as discursive practice5. Ethnography of practices and ethnographic practiceReferences show more. Book ratings by Goodreads.