How to Master Facebook Marketing in 10 Days

Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works

Contents:

Marketer's Brief: Save room in your fridge for Mayochup

And it will tell you how to build your own brand. While not strictly a marketing book, this fascinating and quick read shines a light on the overly complex, hyper-technologized rabbit warren of choices that we've all come to accept as "normal. Jeff is both a friend and a colleague, but that doesn't change the fact that this book is brilliant.

Building and engaging a long-term audience is no longer optional. It's mission-critical for any business that wants to survive -- and "Audience" shows you how. Required reading for anyone who's ever thought "I'm just not the creative type. Through inspiring examples and entertaining narrative, this book demonstrates how to build that creative "muscle.

When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete.

Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. You have to put so much hard work then only you will thrive and crush the markets. Hard work hard work hard work and Patience.

Marketer's Brief: Save room in your fridge for Mayochup

Top of Mind by John Hall. What do many successful businesses and leaders have in common? How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out…..

Hug Your Haters by Jay Baer. Eighty percent of companies say they deliver out standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.

Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ ent motivations. The world today is drowning in data. This book provides a step by step guide for marketers, and is divided into three parts: Growth Hacker Marketing by Ryan Holiday. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers.

Performance Partnerships by Robert Glazer. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance affiliate marketing industry.

Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. The New York Times bestseller that explains why certain products and ideas become popular.

Jonah Berger knows more about what makes information go viral than anyone in the world Daniel Gilbert, author of the bestseller Stumbling on Happiness. What makes things popular? If you said advertising, think again. People dont listen to advertisements, they listen to their peers.

But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Hes studied why New York Times articles make the papers own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious , Berger reveals the secret science behind word-of-mouth and social transmission. They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap.

Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Running the Gauntlet by Jeffrey Hayzlett. Building on the principles and concepts in his first book The Mirror Test , Hayzlett takes you on a step-by-step journey to:. Eventually, it will happen to your company, whether from outside forces or your own initiative.

One of the top social media thought leaders shares her secrets to expanding your business through relationships People have always done business with people they know, like, and trust. This book helps businesspeople and marketers master this crucial new skill set. Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. Social Nation by Barry Libert. This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.

The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. Building a StoryBrand by Donald Miller. New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

I personal suggest you do not follow any book for Digital Marketing. Internet is the best way to learn every thing. Digital Marketing is an creativity, you need to perform creative task for your website, blog or business for marketing or brand awareness. I will start answering it in a little humorous note:. To keep yourself updated on latest trends, subscribe to some of the popular and relevant Digital Marketing blogs:. Given the dynamic nature of this medium e. Facebook changes almost every few weeks so is Google , I would not recommend you to start looking for books, which are specific to a channel as those books will become outdated by the time they are out in the market.

Instead, you should look for books, which teach you principles, which are core to creating success in Digital Marketing.

How to Achieve Titan-Level Success!

You should also check this interesting and useful list of Top 10 Digital Marketing Books comprising of some tactical books as well. Let me know if you would like to add any more book to this list. My marketing students ask me this question all the time and I generally recommend other genres, but I never recommended a marketing book to them. Marketing books were cool reads, but quite frankly, none of them really helped me become a good digital marketer. I became a good digital marketer by learning the tools, trial and error and with the right mentorship. What works today in digital marketing might very well not work in a year from now, so why would you read a book on the subject?

Digital marketing moves so fast that by the time they print books most of the content is useless. When you read fiction, the age of the book is highly irrelevant, but in digital marketing everything moves very fast. If your goal is to learn up to date digital marketing, I recommend the following:. Use the tagging feature sparingly — too much tagging on one page can look spammy. It different from the News Feed, which only surfaces updates and posts from friends and Pages you and your friends like, filtered by EdgeRank's algorithm.

Timeline — Think of this as the story of your life, Facebook-style. While the News Feed dropped stories as new ones were added, the Timeline feature lets personal users determine how much, or how little, of their life is shared via this linear view of your life story. Wall — Your wall is where you and your friends post content. You can also post Links, Photos, Videos, or Questions. Fans and other Facebook Pages can also tag your page, and the post will show up on your Wall.

There you have it. Now you parlez or habla all the Facebook you need to know. Your page should be a warm, inviting place for people to come and should give potential fans a clear picture on what your business is about. The first thing to add to your business page is a cover photo. Since Facebook launched the Timeline feature for all business pages, businesses now have the ability to showcase even more of their product in the cover photo, shown at the top of their business page.

The next thing to consider to brand your page is the profile picture. This is the image that will appear when people search for your brand, so you want it to include your logo and name. You can connect your profile picture to your cover photo if you wish for an interesting first impression.

Here, Fanta has made their profile picture part of the cover photo image, making it look united, while keeping their logo in the profile picture for best search results. Once you have your new profile picture, you can upload it and adjust it by following these steps:. You may want to add some additional Apps to jazz up your Facebook Page, here are some options: NetworkedBlogs - This application will import your blog automatically onto your wall whenever you have a new post.

More on how to set this up later. Pavment - Use this application to create a storefront on your Fan Page. If you have a product, you can easily sell it directly from your page. You can even set it so that your fans get special discounts available only to them. Causes - Use this application if you are a non-profit to raise money for your cause on Facebook.

MarketPlace - This application is used to list items for rent or sale, and for job listings. Booshaka - This application shows a list of all your top fans by how much they interact with you. Fan of the Week - This app automatically picks a Fan of the Week based on interaction, and posts the message about the new fan each week. Head over to www.

They have a YouTube application and a Twitter application that will import information from those social media sites into tabs on your Facebook Page. Make it your business to spend some time planning your editorial calendar, deciding what content you will post, and when. You can have two types of content calendars. One is a larger roadmap of promotions and special events throughout the year to highlight, the other is a weekly calendar that can give structure to your exact daily content such as 3rd party links, photos, a Fan of the Week, etc.

This is what your weekly content calendar could look like:. You get the idea. As you develop your weekly content calendar, your community will also get to know your pattern and they will look forward to certain weekly events. Again, watch what works for your audience. Want to gain an edge on your competitors?

For all its folksy charm, Facebook is a business. And, not surprisingly, this business wants to make money. Facebook does that by serving up readers to advertisers, just like any other content-driven enterprise. And, just like any good content provider, Facebook thrives on giving its audience content that is three things: Those three attributes which Facebook refers to as weight relevance , affinity popularity , and time decay timely comprise the EdgeRank.

How closely you are tied to the person creating the content determines this score. Weight is the value given to the comments and actions any given post receives from your Facebook community. As they Like it, comment on it, tag it, it gains relevance. Time Decay is just that, the decaying value of the content as time passes.

Gaining a high EdgeRank is contingent on creating the type of content that gets people to click on it in one way or another, and to do so consistently. You can use the independent 3rd party website www. It's still best to just come out and ask for a response. With the latest changes in Facebook, it's even more important to get that coveted interaction, because your post will be more prominently featured as a Top Story. This number will give you a good picture of your interaction levels.

See a Problem?

Facebook is all about community, right? So, leverage Facebook to bring the community together in real time albeit virtually and foster that sense of togetherness. Spend some time today brainstorming and planning the types of events you can host on Facebook. Using video ads a slight layer of complexity in that you'll need an App or plugin, but hosting a live chat on your Wall can be the easiest way to do something special for your audience. You can act as moderator and post questions directly to the Wall and have the expert answer, or have your community post questions directly on your Wall themselves and get a direct answer.

As an added bonus, this activity helps your Edgerank!

IF YOU'RE MOSTLY AN "ONLINE" MARKETER:

And this is what I reinforce to people that I mentor, especially in the business, your reputation is something you earn, something you work hard for and you stay true to. She advises that great leaders work hard to remove the complexity out of any business strategy and that there should always be at least some budget available for experimentation because this is the best way to learn and stay relevant. It was eye-opening and inspiring and transformationalfor me. If you're serious about reaching markets your competitors haven't touched Over the last few decades we amassed a library of some of these copywriters' greatest work

Take 10 minutes today to consider the cookie; specifically, the Oreo cookie. There's a difference between a sweepstakes and a contest, and that difference is significant in Facebook terms. In a sweepstakes, people drop their entry in a box and wait to see whose lucky ticket is drawn; a contest requires entrants to get creative.

It requires they get engaged, and that engagement drives relevance, something Facebook and Facebook relationships thrive on. Oreo created the Oreo Jingle Contest. The contest asked people to weigh in as to whether or not their new product, Oreo Cakesters, should be dunked in milk the same as their iconic cookies, and challenged the Facebook community to vote on two versions of an Oreo jingle while offering them the option to post their own video renditions of the song.

The Mauzy Broadway Show (Hylggra);
Hybrid?
10 Days, More Engagement, More Sales;
I Hear You Calling Me.
Coños y barro (Spanish Edition).
Table of Contents.

The contest hit all the right Facebook buttons. It required people to get involved by casting a vote, it offered them the opportunity to participate by submitting their own videos, it made Oreo Facebook fans feel as though their opinions mattered, and it kept the Facebook community focused on Oreos. Take a look at some other Wildfire contests currently running on Facebook for added inspiration: Bookmark these other Facebook Contest App sites to investigate which contest design and branding solutions are right for you:.

It all sounds too good to be true, and in a sense, it is. So what's the real best way to communicate with your new audience? Time to get out the wallet just a little. The answer is paid advertising on Facebook. At first glance, Facebook advertising looks a lot like paid search engine marketing, like Google AdWords.

The Titans of Direct Response

A difference with Facebook is that you can supply an image along with your text and, as it turns out, the image plays a major role in getting your ad noticed. You can also precisely target your ad to only show to your target demographic. Is your ideal customer a year old college-educated woman who loves yoga and lives in Florida? You can reach her by narrowing down the targeting.

You will see exactly how many people will possibly see your ad Estimated Reach on the right side. The Sponsored Stories can typically be less expensive to run than selecting the Facebook Ads for Pages radio button in step 1 of the Ads process. A unique and exciting feature of Facebook advertising is the ability to target via connections on Facebook.

These are people who have things in common with your fan base. Will that include an interest in your product or service? To check out Facebook advertising go to http: This should take you to the Overview page with two sections. Right underneath that is the overview for Interactions, which are counts of people who have Liked or Commented on your posts. The User details also have standard demographics for the people who Like your page.

It will also show you the feedback for each day — how many people Liked, Commented or Unsubscribed perhaps it was something you said? Right underneath that is one of the gems of Insights, a listing of every one of your posts with counts for Impressions and Feedback. Facebook is rolling out some new Insights as we speak.

To get a look at these insights, go to www. The overview page displays a graph of your Weekly total reach as well as the viral reach of each of your Posts.