Let Their Mouseclicks Do the Walking: How Consumers Use the Internet to Shop (FT Press Delivers Elem

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Would you like us to take another look at this review? No, cancel Yes, report it Thanks! You've successfully reported this review. We appreciate your feedback. Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating deeper brand awareness.

Additional booth highlights include engagement and interaction and using fact-based, real-time actionable data to optimize messaging. The new solutions start by drawing the customer into the retail experience, reaching across all digital touchpoints, to create a more meaningful experience and deeper brand awareness.

Reward Yourself

To power these solutions, the new player runs on Google Chrome devices, such as Chromebox, and is ideal for driving one-to-one digital engagements across wide-ranging industries such as retail, quick-service restaurants, finance and more. This device is backed by two companies well known for innovative technology as well as world-class customer support including extensive testing, documentation and security standards. Solutions in booth connect online and in-store shopping and run on cutting-edge displays from LG Electronics.

Also found in booth is the latest in screen technology from LG Electronics. Showed full-motion, HD-videos of the players practicing in any weather, any time of the day Integrated live data with a custom script from Scala Services to cue up the correct video according to current weather conditions. With over 14 million customers and over shops in Germany, telephone services provider mobilcom-debitel has deployed a centralised digital signage network, driven by Scala technology, to support its change in strategic direction from service provider to digital lifestyle provider.

Roll out across stores in Germany Nearly screens and players running on Scala All stores run a single display at the cashier area and in of the stores, an additional window touchscreen display is added Components such as heating thermostat or motion detector can be operated by remote control using a Scala script. The goal of the retailer was to create an eye-catching communications channel in-store. Sittard, December 17th As a subsidiary of freenet Group, mobilcom-debitel provides services to over 14 million customers.

Across Germany mobilcom-debitel stores have evolved from telecommunication services to a wider range of digital lifestyle services including cloud, energy, SmartHome and entertainment. After approaching 15 different potential providers, mobilcom-debitel selected a Scala solution delivered by partner TopRed Media which was not only visually stunning but offered the level of flexibility to meet the needs of the rapidly evolving business while adding additional operational benefits.

The content is centrally controlled and dayparted to ensure the key times of day have content strategically targeted to customer needs. Sky and Molson Coors are launching UpLift Media, the new way to promote live sport, drinks and events in pubs. Sky wanted to develop a new way for pub owners to promote sport, giving them the ability to tailor their sport to suit their customers.

In addition to promoting live sport, Sky wanted to provide pub owners a way to market their products and events e. The delivery needed to be hassle free for the pub owner and the overall objective was to help them drive footfall, dwell time and spend in a really simple, light touch way. The rollout plan for UpLift Media started in May, with the end goal of screens into selected pubs to create the largest network of digital advertising screens in the UK pub industry. Randstad has more than 54 years experience as a human resources HR service provider, with more than 28, employees and is active in 39 countries.

Randstad turned to Scala partner QYN to create a series of modern digital displays with dynamic visual content across locations to help attract potential candidates. Over the last decade the internet has changed the way people look for a job. International recruitment agency Randstad realised this, but knew that finding the perfect match between a job and a candidate also requires a personal, modern touch. Modernization of strategic offices with digital signage and dynamic content increases footfall and strengthens recognition strategy for Randstad.

However, Randstad realise that finding the perfect match between a job and a candidate also requires a personal, modern touch. Liseberg amusement park, which celebrated its 90th anniversary in , is located in Gothenberg, Sweden. The park has rolled out an extensive digital signage network, driven by Scala technology, to support a variety of marketing and communication efforts around the park. These include digital campaigns at the entrance of the park, digital menu boards in the quick service restaurants QSRs and queue management support around the park.

Award-winning digital signage network upgrade by Scala improves communications and ramps up mobile visitor engagement across Swedish fun park. Sweden, October 29 — Scala digital signage is at the heart of a park-wide communications network centralisation and upgrade project by Swedish amusement park Liseberg. The extensive digital signage roll-out by Scala drives marketing, menu board and mobile integrated queuing information over players and screens across the park.

The centralised solution runs over a Scala IT backend using a user interface from Scala partner, Vertiseit. It replaced an inefficient and unreliable legacy system at the park, which suffered from reliability and scalability issues. Taipei Arena is an impressive structure, built in to host major international indoor sporting events in Taiwan, holding 15, people.

With a huge audience — nearly 13 million visitors to the complex as well as nearby commuters — Nova Media wanted an impactful way to capture attention while at the same time creating a memorable, entertaining experience. Additionally, the opportunity to generate advertising revenue as well as provide a public service with government and non-profit messaging presented itself.

A Scala digital out of home DOOH experience integrated with social media was the solution they decided on, conceptualized and executed in August and September Large-scale country-wide Scala digital signage network supports complete internal and external corporate identity and communications overhaul at DNB. Oslo, September 15 Blending a number of existing DNB brand identities into one, the rollout has boosted internal DNB communications across multiple sites while also enhancing external customer communications.

A digital signage pioneer, DNB is the first company in Norway to use this technology on such a large scale.

The DNB-owned offices are connected by a giant Scala digital signage network, which includes over screens and players. This technology is installed in branches, flagship stores, corporate headquarters and smaller branch offices across the country. The digital signage network at the DNB corporate headquarters fulfills a crucial internal communication role. The project aimed to blend a number of existing DNB brand identities into one and to connect DNB both internally and with its customers.

Fox Broadcasting wanted to create an impactful, creative way for fans to voice who they suspected was the killer on Gracepoint, a ten-episode mystery event series. After setting up the website suspecteveryone. Twenty screens at the L. Functional as well as creative features contribute to the significant upgrade of control, power and ease-of-use for both network managers and designers.

Scala users can tailor and refine messaging faster, optimizing interactive and engaging audience experiences with dynamically displayed content. Highlights of this major release, which introduces 25 new features and enhancements, include:. With a major refactoring of the core software engines of Content Manager, significant gains both in UI responsiveness and through the APIs can be expected. The number of ways you can communicate with your customers have grown. We combine and optimise all of these customer facing resources and create an optimal shopping experience using fact based consumer insights.

This helps you communicate a personalized and targeted message to your customers. Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop. The customer can then choose a follow up action on their phone… send the outfit to a fitting room, make a buy or ask for the assistance of a sales associate. Shoppers that visited your site are reminded of their search history once they enter your store, either through messages on their phone or displays in the shop… or both.

With customers stopping into the convenience store for quick service, Shell only has a few moments to capture their attention at the point-of-purchase. Graphically rich messages on impressive digital displays was the smartest solution. The quick-service restaurant QSR solution, created and managed by Scala business partner Ya Mogu, had to be budget-conscious and, although Shell wanted to manage core content from a central location, it was important for store owners to have location-based message control.

Scala validation, which was recently featured in AV Magazine, certifies that the encoders deliver full HD p60 video and audio content of our digital signage platforms. With Matrox C-series graphics cards, integrators can create high-impact displays and bring in live video feeds, a growing trend in the digital solutions industry. The live Maevex streams are easy to use and flexible enough to run side-by-side with additional streams or pre-made content, placed in different locations around the video wall or scheduled. Melt Shop, a growing fast casual food service establishment specializing in home-cooked food and hand-spun milkshakes, needed digital menus boards in its newest locations to inform customers of product offerings and pricing, as well as to connect with their audience on an emotional level.

Where in the world can you find Scala this week? Check out the picture to the right! Big news from the show! Ordering coffee is now a breeze with our self-serve application. No time lost waiting for your coffee. Technologies such as screens that update based on what products you are looking for and proximity beacons are part of the buying experience future. These solutions can be tailored to the needs of industry sectors that rely on in-store interactions with their customers, such as retailers, retail banking, automotive showrooms, restaurants, hotels, etc. The combined solutions are designed to provide a deeper, richer, more engaging and personalized experience for customers in-store.

Scala Retail display solutions: Fashion Wall product display solutions powered by Scala digital signage software. It works as an assistive selling tool that allows sales associates to trigger outfit styles on two stacked portrait screens from a tablet when customers approach the area. Outfit choices are relevant to customer gender and specific topics such as latest trends, casual basics or a black tie party. The sales associate app also provides additional product information, browses through other style options and help shoppers pick out clothes for the fitting room.

Scala Corporate Comm Solution: Digital signage solutions powered by Scala digital signage software. Stretched LCD screens are used to not only entice customers, but also help them compare and learn more information about products. When their coffee is ready, customers will be notified via phone notifications and their pictures will show up on the main display.

The retailers joining us represent a range of brand categories, from fashion to beauty to lifestyle brands, including Nordstrom, Levi Strauss, Safeway, Target, and Wells Fargo among others. Lend your ears, and your minds We have a number of industry experts speaking at the Summit, all with different backgrounds in retail, ready to share insights on their respective disciplines. Krystal, known throughout the southern United States for their unique quick-service restaurant QSR experiences, had an initial digital signage solution that included an interactive system at their flagship location.

The solution, designed and managed by Scala partner Hammond Communications Group, included more than 16 drive-up stalls with interactive digital screens for customers to enjoy their meal and be entertained while staying in their cars. As a car approached, magnetic beacons triggered the high-quality digital displays to automatically transition from looping promotions to the current day-part menu. The two companies have been working together for 8 years to offer digital signage solutions of the highest quality. The future is now. One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds.

ISE may be just around the corner, but we want to give you a sneak peek at our line-up anyway:. It was great to show retailers who may not be familiar with what we do how the digital experience can be aligned with physical stores and enhance the customer experience. Check out some pictures from the scene below: This premier thought-leadership event will bring together marketers, designers and technologists from across the retail industry to gain and share valuable ideas and experiences through fun and informative discussions.

Industry leaders are joining forces to make this the must-attend retail event of Driving more than , screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. The French-founded Carrefour Group is a leading retailer in Europe and the second-largest retailer in the world, employing nearly , people. In the European market, Carrefour market Belgium recently modernised its in-store customer communications. Leaving behind its dated print poster strategy, the retailer started reviewing its shop floor communications strategy a couple of years ago and decided to go digital.

Carrefour market Belgium upgrades in-store communications Retail giant deploys screens over 25 stores across Belgium Network includes tailored content management system Integrated Queuing and audio system. To promote the latest promotions and product information to customers and to manage queuing at the tills, the French multinational retailer deployed a comprehensive in-store digital signage solution across 25 of its branches in Belgium, with more to follow. Swiss Casino uses 22 screens at 3 locations to inform visitors and show Jackpot amounts.

London has always found a way to create and capture magic as far back as the history books take us. In fact, we love the U. Abu Dhabi World Trade Center helps visitors to easily find the way with a responsive, intuitive solution. Heydar Aliyev Airport in Azerbaijan uses 50 screens to show messages to its visitors. Abu Dhabi Islamic Bank United Arab Emirates uses 50 displays in 47 locations to grab attention for new products and to shorten the perceived waiting time.

But before making the jump, LCS wanted to be sure that they were getting a bang for their buck, and looked to Scala for a solution. Within the test store in Rockville, MD, Scala installed three sets of three, portrait- mode inch screens near three sales areas: In a review of analytics, it was found that the conversion rate for dresses and shoes had gone up substantially. The network in the shopping centres and concert hall is made up of 25 full HD interactive screens, mounted in portrait mode and connected to its own individual digital signage player. The regional authority of Copenhagen Region Hovedstaden has deployed Info-TV, a large-scale signage network Info-TV, driven by Scala, centralises healthcare information on-screen for waiting room viewing Scala was chosen for its unique content management abilities over screens and across 20 facilities The Scala network is part of a drive by Region Hovedstaden to improve patient satisfaction during their interactions with the public healthcare system.

The network, which is called Info-TV, is a new communication channel targeted at the waiting areas of each of 20 medical facilities. One of the regions where the world market leader wants to grow is the Middle East. His goal is to meet with parties seeking to develop strategic partnerships across the region, as well as to explore opportunities for a direct local presence. Ordering and waiting for a coffee to go is a breeze at this innovative and interactive solution.

Visitors can order their coffee through a self-service kiosk, without the need to remember a ticket number: Powered by a quad core Cortex-A9 1GHz processor including a full codec video processor. Standalone display system eliminates the need for an external media player or PC. For the fourth time in a row Scala was the winner of this prestigious Award, that is given to the most successful Digital Signage companies in 5 categories. Getting to the top is one thing, but staying there is a daily challenge.

Nowadays there are a lot of Digital Signage software competitors and we are proud that we are still the market leader, not only in the German speaking countries, but worldwide. Every day our specialized team is working hard to deliver the best possible solutions for our customers.

Each unit is built with a focus on dependability, robustly modelled for commercial and retail environments. Flexible VESA mounting and open frame mounting options. As a founding member of the company, he was directly responsible for its tremendous success. One of our clients, Last Call Studios, used Scala advanced analytics for various different categories and increased sales in the double digits.

Norsk Tipping in Norway and another whose name we cannot yet announce. SSSP is an integrated solution designed to achieve effective audience engagement. IFA in Berlin is the global trade show for consumer electronics and home appliances. Read more and register for free here. This award-winning idea takes innovation and interactivity to the highest level — 30, feet in the air. This amazing solution for BA was developed and produced in Scala by Pementa. Quick service franchise Panos, which is part of the La Lorraine Bakery Group, needed to upgrade its digital signage system.

The aim of this digital signage project was to support the ongoing expansion of the Panos business in multiple market segments. The company needed signage that could deliver targeted communications to a variety of outlets of different natures including Panos City, Panos Petrol, Panos Rail, Panos Leisure. Tesco is the largest supermarket retailer in the British Isles and Ireland. The screen trio will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews and clips will be screened for the passing public to view.

Officially launched at the world premiere of The Hunger Games: EAT are an innovative brand and were keen to try new digital ideas to improve the food and customer experience. With an average selling time of 18 seconds per customer, the digital menus needed to fit the EAT brand experience and provide a quick, correct and easy-to-understand menu. EAT required comprehensive central control and simple store-level management, able to keep up with the fast pace of multiple daily menu changes.

UK retail giant Argos, traditionally known for its catalogue-based ordering and in-store warehouse-connected purchasing experience, is now using digital technology to make its customer experience more interactive. Argos has completed the first phase of a new digital strategy deployment across seven stores in the UK. In each store, a Scala digital signage solution enables Argos to drive digital point of sale systems, to manage customer communications and to deliver a comprehensive in-store brand experience to customers.

Implemented by systems integrator Pixel Inspiration, the deployment also sees tablet based in-store product browsers replacing print catalogues and the addition of a second fast-track collection service alongside free in-store wifi. From a design perspective, the aim of the digital stores project is to transform the Argos in-store environment for customers, making it digitally-led and consistent with its online channels. These speed and performance updates provide a simplified and efficient experience for all users. Scala is always monitoring trends in the digital signage industry.

This is a key feature for users whose content heavily relies on strong visual communications, such as retailers. Check out the Beaver stand C Beaver will feature an EAT counter, complete with a full demonstration of the advanced menu system, all running on Scala. There will also be several totems and large format case study screens with videos, images and details of a range of work Beaver has completed for their clients.

With its emphasis on successful Digital Communication Solutions, the conference brought business together in this rapidlyevolving market. Presentations On Wednesday 14th , Scala hosted an interesting conference program, where prominent industry guest speakers shared valuable industry and project insights with the audience. Denmark, May 20th The solution has already received international attention and has won the bank 2 prestigious digital signage awards.

To support the launch of the new jyskebank. Scala software at the heart of the roll-out of jyskebank. Using analytics to correlate and score digital messaging with in- store purchasing patterns, playlist recommendations can be created to ensure that the most effective message is displayed at a given place for a given point in time. In this article, we report on cases highlighting how even small changes in the digital marketing strategy — when backed by measurements and analytics — can make big difference. The first case describes our work in a quick service restaurant QSR chain in Europe.

Panos, a part of La Lorraine Bakery Group, is a franchiser with more than restaurants predominantly in Belgium and the Netherlands. Gallen store had been a digital signage user for some six years to further enhance the customer experience, and to bring the latest technology to its internal communications, complementing the signage that the UK operations had similarly adopted. Scala partner Kilchenmann was selected to deploy the project in Switzerland. MPV is the event for retail marketing professionals.

Organized every 2 years in Paris on behalf of POPAI France, this business event brings together all the professions involved in analyzing, activating and facilitating the act of buying of the shopper. For 31 years, MPV has identified market trends and moved with the evolution of large companies. In a context where the brand needs to renew itself continuously to attract and secure the loyalty of its clients, MPV offers new thought leadership perspectives.

It presents a complete view of all the marketing at retail solutions that help make the shopping experience a unique moment! The Scala Partner Conference kicked off Day One in Austin on Wednesday, bringing together invited industry experts, top Scala executives and data analysts, and Scala integration partners to explore best practices in the digital signage space. How Offline is the New Online. Norway, March 18th We now have a single culture, design direction and profile which makes it easier to maintain and manage the brand.

DNB is the biggest financial institution in Norway delivering services to nearly 2. Jyske Bank is the first non-media company in the world to launch a news channel that will keep their employees and customers updated on the financial markets and bring you breaking economic news — even as it happens. Mobile devices and apps have introduced retailers to an unprecedented level of personalised engagement.

You can also lift multiple items to compare them. Order your coffee through a self-service kiosk without the need to remember your ticket number: A picture is taken when you order. Once the coffee is ready your picture will show up on a screen. Digital signs in fast-food restaurants and retail stores got a whole lot more predictive this week, with the news that digital signage software provider Scala teamed up with broadband and satellite provider Hughes Network Systems. Tuesday, February 25, 2: Marc Rifkin, Director of Services, Scala.

Marc Rifkin has been delivering Scala services and innovative solutions for more than 20 years. Learn from his industry experience as he explains some of the best and bleeding edge digital communication strategies leveraging dynamic media and data integration. Leverage mobile, geo-location, customer data and other interactive technologies to create immersive and personalized experiences for in-store consumers. Wednesday, Feb 26, 2: Amy Wilson, Product Manager. A veteran of ad serving and website optimization channels, Amy brings a unique perspective to solving the challenges marketers face in creating true omni-channel experiences.

Implement the missing piece of your omni-channel strategy with the power of mobile technologies to create personal, relevant and dynamic experiences. Learn how to leverage data and smart communication to inspire and engage your customers. A year veteran delivering and designing technology solutions, Dina Townsend guides brands through the process of creating and enhancing the customer experience in retail environments.

Using digital concepts, she helps clients innovate, strategize, and sell beyond their competition. Hughes expands HughesON Media Services with new multi-channel retail signage and digital menu board services using Scala software.

Hughes Network Systems, LLC Hughes today announced that it has teamed with digital signage software leader, Scala, to offer retailers and quick-service restaurants QSR turnkey multi-channel retail signage and multi-screen digital menu board services. In support of the new offerings, Hughes, the global leader in broadband satellite solutions and services, and a leading provider of managed network services and applications, is now a Certified Scala Partner providing solutions on a global basis.

Listen to the podcast. It expects to have The world of retail is changing fast. Especially because customers expect an experience, as well online as offline. So retailers are faced with new challenges. Scala and its partners show solutions that help retailers to engage and satisfy customers.

At the stand you can experience the process of an omni-channel solution step by step. We hope to see you at Euroshop, in hall 6 stand C Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. But not to worry, Scala is coming to Vegas with a full house. A connected in-store experience Scala is once again opening up their digital store on the DSE show floor to illustrate how a retail store can provide a targeted, immersive experience that engages customers across all channels.

Scala is once again opening up their digital store on the DSE show floor to illustrate how a retail store can provide a targeted, immersive experience that engages customers across all channels. Schaffer brings a broad range of finance, human resource and technology experience to Scala.

1. The emergence of the New Economy

IAdea is adding to its Android-based digital signboards the ability to drive two displays simultaneously. This feature is particularly useful for point-of-sale and shelf-edge merchandise promotion, event showcase, and waiting queue applications where two screens help serve viewers both up-close and standing afar. Scala, who had its own booth at NRF for the first time, had a number of different digital signage solutions on display.

It was also showing how Bluetooth Low Energy technologies and other NFC systems allow retailers to find out when a customer is in store and deliver personalised, contextual and timely experiences to those customers. All the information that the retailer collects from these digital signage interactions can then be analysed through the Scala Advanced Analytics solution.

Its operations in the UK are the largest within the group, with more than 3, stores and , employees. In Ireland, the business has grown to become the leading grocery retailer with stores across the country. IPC Media had a brief to create a Tesco off licence store of the future that was both scalable and sustainable and to enhance the shopping experience by creating a theatre environment with engaging and interactive content at the point of purchase.

Designed for retailers and other end users of customer-facing digital technologies, the Forum is scheduled from 8 a. Scala will showcase several solutions which encourage visitors to interact by means of tablets, mobile phones and even hand gestures. Visitors can take a virtual flight into retail, corporate communications, banking and quick service restaurant settings. Experience how digital signage is the connection point in a successful omni-channel experience. The Connected Store A dedicated retail area on the stand presents visitors with an engaging, interactive shopping experience.

Basic-Fit is the largest budget fitness chain in the Netherlands. In addition to live lessons, Basic-Fit offers their clients virtual group lessons to provide a comprehensive experience. Basic-Fit approached System Integrator First Impression to help make virtual group lessons a reality for their clients. First Impression designed the concept and engineered the system, using Scala Software as the content management system.

The Challenge The available space to install the Virtual Fitness Experience varied between locations. Scala helps retailers create and optimize immersive, relevant, and engaging experiences for the connected consumer. In the age of mobile technology, this is how Scala envisions the retail industry moving forward:. Further integrating mobile apps and emergent technologies like iBeacon, allows for a level of personalization previously only achievable in virtual environments. Please view our Season greetings video:. We look forward to continuing our close co-operation in and hope to greet you in person already at the beginning of the new year.

You can find us at:. Scala digital signage software manages, schedules, and delivers content to the various elements of the installation. Colruyt is a Belgian multinational supermarket chain with more than stores in Belgium and has a long tradition in customer communication. Colruyt wanted a more dynamic, flexible and ecological communication channel. By using a digital signage network of energy-efficient screens, the marketing department can centrally control the system.

Starting a few months ago, Audi Brussels has opened its doors for factory visits by schools, businesses, clubs and members of the general public. But within the first six months of the year we had already welcomed more than 10, We met and surpassed out targets, with virtually no marketing. Using Scala to deploy the solution, IPC supplied and fitted unique stretched LCD screens that were custom installed into the shelving fixture at customer eye level.

Besides exhibiting at the Takeaway exhibition, Scala hosted several workshops on Digital Signage.

Integrating digital signage into the business can be a daunting and costly experience if you do not get it right. Maintaining it once implemented and optimizing it longer term are key concerns that need to be addressed. Scala digital signage software manages, schedules, and delivers content to all the various elements of the installation.

Rental Operations

The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre. As a company, Tommy Hilfiger believes in the power of digital communication. The large flagship store in Dusseldorf is using innovative technological integrations that create a digitally infused shopping experience. With a significant addition nearly doubling its original size, the store now spans 1, square meters. Flagship store in Dusseldorf Various solutions with big and smaller video walls Fling application used for more interaction In-store way-finding Live feed such as weather and social media.

The events took place for the 13th time in Hotel Maritim in Berlin. More then 80 inter national top-speakers and experts talked about actual retail issues. Theme of the congress was Smart retail — Increase customer loyalty at every channel. Next to the congress attendees could visit retail trade show Retail World. Scala and its partner Microsoft showed their latest innovations. Contact Us The Medea, a pdf lehrer als berater in, officially Printable. I want found the set to catalog transformations, Caesar!

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