An Unimaginable Journey: How Pepsi Beat the Odds in Romania
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Full of astonishing you-are-there details, this book is a fascinating In An Unimaginable Journey, Aviad Meitar explores how the unlikely opportunity to take over the Pepsi business in Romania came to fruition. Full of astonishing you-are-there details, this book is a fascinating tour of the challenges that Meitar and his colleagues faced in taking on a well-funded competitor, the Coca-Cola organization. In the rapidly changing market environment of Romania, the cola wars were not only between Pepsi and Coke, but included a low-cost 'B' brand as well.
Meitar provides a first-hand account of how a tenacious group of entrepreneurs navigated political, economic, management, and marketing highs and lows. His story culminates with the successful sale of the business to the second largest Pepsi bottler in the world, and the re-branding of his team to acquire the Pepsi business in Bulgaria.
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Apr 23, Charline Ratcliff rated it it was amazing. The author has a clear and easy to read writing style and he is not without a sense of humor.
An Unimaginable Journey: How Pepsi Beat the Odds in Romania by Aviad Meitar
His words and actions are a powerful reminder that no matter what someone says can or cannot be done if there is a burning desire to succeed then succeed you shall! In the end true determination will win out over any man-made obstacle.
I am currently the Chairman of the holding company of that operation and we are actively engaged in trying to make it another success story for the Pepsi brands. John rated it it was amazing Mar 05, The journey described by Aviad Meitar is nothing if not intriguing. Sorry, your blog cannot share posts by email. He explores the marketing successes of planting a huge Pepsi sign in the middle of Romania's university square, sponsoring a huge Michael Jackson concert, and building up new brands like 7-Up and Mountain Dew. After the sale, our group decided to pursue another bottling venture in the region, and we acquired the Pepsi franchise in Bulgaria. Kelly Jo Eldredge , Eric L.
His team went into a country with a population of twenty-three million and helped create jobs and business opportunities for its citizens. They also managed to find charitable ways to give back to the community while still propelling the Pepsi brand further into the spotlight making it a win-win situation for all. I wonder how much less complicated our lives would be if each person implemented them on a daily basis.
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I highly recommend this book to readers of ALL ages and from all walks of life. There were many important truths realized during this journey and Meitar has graciously shared them with us.
- An Unimaginable Journey: How Pepsi Beat the Odds in Romania - Aviad Meitar - Google Книги.
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Learn more about Amazon Prime. In An Unimaginable Journey, Aviad Meitar explores how the unlikely opportunity to take over the Pepsi business in Romania came to fruition. Meitar had virtually no knowledge of either the beverage industry or Romania, yet he recognized the value of bringing a first-class brand to a newly emerging market. Full of astonishing you-are-there details, this book is a fascinating tour of the challenges that Meitar and his colleagues faced in taking on a well-funded competitor, the Coca-Cola organization.
Meitar provides a first-hand account of how a tenacious group of entrepreneurs navigated political, economic, management, and marketing highs and lows. His story culminates with the successful sale of the business to the second largest Pepsi bottler in the world, and the re-branding of his team to acquire the Pepsi business in Bulgaria. Read more Read less.
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An Unimaginable Journey: How Pepsi Beat The Odds In Romania
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New PDF release: An Unimaginable Journey: How Pepsi Beat the Odds in Romania
Please try again later. How Pepsi beat the Odds in Romania. How Pepsi beat the Odds in Romania by Aviad Meitar is a wonderful documentation of initiating, building, shaping and managing a complex business in a foreign setting. It is one of those scarce and unique stories with a personal touch and excellent writing that I couldn't stop reading.
It is a compelling book that entrepreneurs, managers and leaders as well as scholars and students of strategy and management must read. This is because the author demonstrates so beautifully how to generate, establish and run a business in a highly competitive environment. While we know much about the continuous rivalry between Coca-Cola and PepsiCo, this book provides an in-depth authentic description of how the two compete through licensees over dominance in the global world.
In An Unimaginable Journey, Aviad Meitar explores how the unlikely opportunity to take over the Pepsi business in Romania came to fruition. Meitar had virtually. Editorial Reviews. Review. Coke and Pepsi is one of the classic business rivalries. An Unimaginable Journey: How Pepsi Beat the Odds in Romania - Kindle.
Beyond this rivalry between the two beverage giants, Aviad Meitar, offers us an unprecedented look inside a business that thrived against all odds. It provides us so many invaluable insights that it would be impossible to describe in details. For instance, it points to the importance of taking risks, being cautious yet not showing fear, and exhibiting a high level of persistence and resiliency in times of difficulties. The book offers substantial insights about visionary, empowering, and relationally astute leadership that aspires with solid feet on the ground, empowers others to pursue their callings, and shaping a work environment with a relational health that nurtures the human asset in the organization.
Finally, the book culminates in unraveling strategic and tactical moves, thus provides readers with ample examples of competitive actions, reactions and the essence of competitive dynamics. It is also a wonderful instance of how vital it is for managers and leaders to recognize the limitation of your own power and the value of collaborative strategic and tactical efforts through multiple joint ventures and strategic alliances. The book is a fantastic source of invaluable understanding about licensee within a multinational company, and essential experiential and vicarious learning processes through which critical knowledge is acquired and integrated.
In sum, this is an invaluable book for any person who is interested in gaining rich insights about leadership of a business that had faced so many challenges and thrived. One person found this helpful. As a fiction, I found it very enjoyable and interesting story on an adventurous business journey with many challenges and successes.
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A journey so interesting, you will probably finish on the same day you "embark" your reading. As a non-fiction, though doesn't pretend be one, I also found it an excellent and practical management book.
The author provides a unique honest and humble perspective on the behind the scene of the many dozens of decisions that were required while navigating the endeavor. This allows a learning not only from sucessess but also from some mistaken decisions. It can also encourage any ambitious employee the author has begun his journey as an employee in an investement firm to take risk and initiate such projects. Any manager can benefit and be inspired from useful insights on business challenges, such as: Amazingly, Meitar's team has the patience to stick with it for fifteen years.
Secondly, it gives us an insight into the author's human side. So many business people focus on the bottom line and forget that people are connected to any success. Anyone in a leadership position should find inspiration in this book. You know the outcome before you begin; the fun part is reading about how they got there! Aviad Meitar lays out the groundwork with his "can do" attitude and his belief in building a successful business from the ground up.
He doesn't waste time mourning lost opportunities- and there are plenty; he focuses on success and you cheer with each and every one of them.