An ever increasing number of British people are buying from the site and similar ones in Asia, snapping up cheap goods from consumer electronics to beauty products and clothes. But what lies behind such low prices? Concerns have been raised among consumer groups that buyers should be fully aware of what they are getting into and how they should go into any deal with their eyes open.
Under the Alibaba umbrella is AliExpress, launched in and aimed at an international audience. There are undoubtedly bargains — one of the main reasons why buying from the east is so popular.
But with bargains come warnings about hidden charges. Consumers in the UK enjoy healthy rights when buying goods online from the EU. However, the same rights do not apply when buying from a seller in China. While some sites might offer protections, they are not the law.
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For instance, AliExpress promises a full refund if a buyer does not receive an order, or a full or partial refund if the item is not as described. Jan Carton from Citizens Advice says there are some rights which come with credit cards and debit cards regardless of whether goods are being bought under UK law.
While the price of some goods — such as the iPhone cover for 86p — might suggest that a purchase is a no-brainer, there is the potential for problems. Delivery charges are included on many items but not on others, so prices can quickly go from bargain to overpriced. Key, too, is the amount of time it can take for your order to arrive.
In the case of delivery from China that can be weeks, so patience is required. Allow between 20 and 40 days for an AliExpress item, although this can be reduced by paying for a courier service. What sets your company apart from any other company in your industry? Can management and all employees describe this distinction clearly?
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