Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Contents:
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
By day, as a "technical evangelist" a marketing position he helps run Microsoft's Channel 9 website and can be seen with his camcorder taping interviews and getting people inside looks at Microsoft's people and technology. He started blogging in and within a few weeks, he was invited to Steve Wozniak's Super Bowl party.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. ISBN: Jan pages. Select type. Editorial Reviews. bahana-line.com About the Authors: Robert Scoble helps run Microsoft's Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers [Robert Scoble, Shel Israel] on bahana-line.com * FREE* shipping on qualifying offers. From the creator of the number one business blog comes a.
Of Bloggers and Blacksmiths. Souls of the Borg. Word of Mouth on Steroids.
- Study No. 36;
- True Love in a World of False Hope: Sex, Romance & Real People;
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- The Sovereign Era: Year One!
- Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers by Robert Scoble.
Little Companies, Long Reach. Consultants Who Get It. Survival of the Publicists. Blogs and National Cultures.
Thorns in the Roses. How to Not Get Dooced.
This book should be in all public libraries and academic business collections. It was also handy to have the early blogging "rules" laid out in an approachable read. May 04, Murray rated it liked it Shelves: Looks like you are currently in Russia but have requested a page in the United States site. May 30, Laura Cococcia rated it it was amazing. This book is very informative about blogging. Has some good case studies, though a trifle evangelical in places.
Blogging in a Crisis. From this book, students will learn: Scoble, a video blogger for Microsoft, and technology guru Israel have put together a bible for business bloggers. Drawn from their own experiences, as well as from numerous comments posted to their blog http: Starting with a brief history of -Word-of-Mouth- products such as the ICQ global instant messaging service and web browser Firefox, and placing blogging firmly in this context, they state that blogs are -Word-of-Mouth on Steroids.
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Scoble and Israel outline the right and the wrong ways to blog in a business context e. The key points of the book are that blogs are better than traditional one-way marketing because they allow instant two-way communication with customers, developing a loyalty unmatched by other marketing endeavors. In fact, if a business doesn't blog, its customers will abandon that company in favor of one that does. This book should be in all public libraries and academic business collections.
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Links from the book Visit this site to use a list of all of the sites referenced in the book, conveniently linked here to save you time typing them in Naked Conversations blog Visit this to see authors' original interviews of the subjects in the book, the discussions that shaped the book, and ongoing discussions about business blogging best practices. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication.
You'll find yourself excited about the possibilities blogs present after reading just a few pages. Good overview of blogging in corporate environment. Nothing on government blogs, though. Scoble, a video blogger for Microsoft, and technology guru Israel have put together a bible for business bloggers.
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Drawn from their own experiences, as well as from numerous comments posted to their Shel Israel has been consulting for over 20 years. He has played a key strategic role in introducing some of technology's most enduring products including: He is editor-in-chief of Conferenza Premium Reports. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers