Contents:
Get the real facts, based on analysis. What is your current sales level?
What are you selling, at what price, to what customers, and with what level of profitability? Geneen believes that becoming trapped in doing the same old thing is a constant danger for business owners. This involves setting both quantitative business goals, as well as defining overall vision.
Clarifying your goals is often simply a matter of restating them within a logical, structured framework. Your quantifiable targets in areas such as sales, growth rate, market share, or percentage of return on investment. The interim steps, or subgoals, that you must take to achieve your goals, such as a specific rate of return on advertising or a reduction in costs for an activity. The menu of strategies that you can use to achieve your objectives and reach your goals.
Concrete blueprints for achieving your goals, comprising step-by-step lists of day-to-day activity, broken down by sequence and priority. Clear, specific, time-bounded tasks to carry out your plans. Later chapters present tactics to ensure that you are ready to face market changes. This includes analyzing not only your own business, but also your market and your competitors to compete in current conditions.
Lists with This Book. Recent Kids Book Reviews. Click I Have iTunes to open it now. Kindle Edition Verified Purchase. Open Preview See a Problem? However, whether you own an independent company with a two-person staff or run a major franchise, taking a moment to outline concrete goals and watching out for adverse changes will serve you well in any market. East Dane Designer Men's Fashion.
According to Tracy, competitive advantage—what you do better than anyone else—is the most important determinant of success. Perhaps your sales force possesses special expertise, such as language skills or knowledge about buying second homes.
Or maybe you are well versed in technology and can offer customers a little extra, such as sending buyers automatic e-mail notifications when a property meeting their criteria comes on the market. No matter what you choose to highlight, Tracy believes that you also need to be better, faster, and easier to use in at least three areas, and that you should emphasize these areas in your marketing and sales work. John Jennings rated it really liked it Jul 01, John rated it really liked it Jan 25, Sunil rated it did not like it Oct 08, Toyin Olaleye rated it it was amazing Nov 19, Christopher Lewis Kozoriz rated it liked it May 06, David Jones rated it really liked it Nov 26, Greg Rohrbach rated it really liked it Mar 25, Tiago Soares rated it it was ok May 10, Jan Ryen rated it it was amazing Apr 13, Caffection Mariah Byron rated it liked it Sep 23, Danijel Brestovac rated it really liked it Sep 01, Beau Matthews rated it really liked it Dec 09, Joel Ungar rated it it was amazing Jul 22, Jovany Agathe rated it liked it Feb 08, Andras Patkai rated it it was amazing Feb 08, There are no discussion topics on this book yet.
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Brian Tracy has consulted for more than 1, companies and addressed more than 5,, people in 5, talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 2 Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. As a Keynote speaker and seminar leader, he addresses more than , people each year. He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology.
He is the top selling author of over 45 books that have been translated into dozens of languages. He has written and produced more than audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages. He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations.
His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children.
He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California. Books by Brian Tracy.
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