Cinema of Outsiders: The Rise of American Independent Film


Cinema of Outsiders:The Rise of American Independent Film

On Sunday, March 12 at 1: A Declaration of Independence A note to readers: Now more than ever, we need your support to continue supplying Austin with independent, free press. Emanuel Levy , Cinema of Outsiders: The Rise of American Independent Film.

Support the free press, so we can support Austin. A Declaration of Independence. A note to readers: Germain, Stephen Harrigan, and more delight with these true tomes.

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The most important development in American culture of the last two decades is the emergence of independent cinema as a viable alternative to Hollywood's safe and innocuous entertainment. ALos Angeles TimesBestseller The most important development in American culture of the last two decades is the emergence of independent cinema as a viable alternative to Hollywood. A Declaration of Independence A note to readers: Above all, in the spirit of the Marxian approach, even the most complicated problems are always analyzed in relation to the major practical concerns of our time. The cornerstone of this news, as producer Laura Siskin observed, is the announcement of the grosses—on Sunday morning, before the weekend is over.

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English View all editions and formats Summary:. Hollywood's most bankable stars Bruce Willis, John Travolta are also making smaller, offbeat films. I can count on one hand, and not use my thumb, the number of films in the last couple of years that I looked forward to going to work every day.

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By and large, though, indies have their own hierarchy of actors. Two dozen players dominate the field, going from one project to another.

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The use of estbalished talent doesn't necessarily mean compromising the film's integrity or director's vision. Hype Marketing —In the past, one could make a small movie and it would find its audience through reviews and word-of-mouth. But the theatrical life span of movies has become shorter and shorter.

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Indies, like mainstream movies, are not afforded the proper play time to build word-of-mouth. Nowadays, everything is about marketing and being the No. Entertainment news of both Hollywood and indiehood has become popular and financially prosperous. The cornerstone of this news, as producer Laura Siskin observed, is the announcement of the grosses—on Sunday morning, before the weekend is over. It has become a weekly contest for who is going to win.

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That has filtered through the system, creating a national obsession with knowing how much money each movie even indie makes. Studios make movies that they could market, that would be hits before they opened. What matters more than movies' artistic execution is their marketability. And the movies that the studios want to make are the ones that are easier to market.

For the indie world, the impact of hip marketing has taken a toll. Not a lot of money, but enough to remove the stigma from the word independent—and recoup the expense. You worked hours-days, but there was a passion that trickled down. You cared about the movie and the director's vision.

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But the definition of success has changed, too, as Vachon observed: