Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Fusion for Profit

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    • Even so, his ideas and messages are accessible to a wide audience.

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    It is lucidly written and provides many, many insights for managers, as well as more academically oriented readers in search of grounding. A remarkable contribution to the literature that not only makes one think deeper and broader about business but provides concrete ways to effectively approach and model the pressing business issues of the day. Bagozzi, Professor of Marketing, University of Michigan "A required reading for practitioners and everybody who deals with marketing strategy Jagpal's balanced exposition of theory and practice as it applies to the changing market conditions fills an important gap in the literature.

    Arzac, Professor of Finance and Economics, Graduate School of Business, Columbia University "Sharan Jagpal's Fusion for Profit breaks new ground in integrating marketing with the other functional areas of business-especially finance. Among other "ah ha" moments one will see the financial input to the key marketing metrics as well as understand why some advertising is directed not at Main Street, but rather to Wall Street"--Donald G. Leonhard Professor, UCLA and founding editor of Marketing Science "This excellent book is comprehensive, accessible, practical, and consistent with modern theory.

    It represents a fusion between marketing and finance, but also its approach is a fusion of qualitative and quantitative methods The methods of analysis are expressed with just enough detail to be incisive yet easily understood. Oxford University Press; 1 edition September 26, Language: Related Video Shorts 0 Upload your video. Try the Kindle edition and experience these great reading features: Share your thoughts with other customers.

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    Fusion for Profit: How Marketing and Finance Can Work Together to Create Value [Sharan Jagpal, with the assistance of Shireen Jagpal] on bahana-line.com Fusion for Profit: How Marketing and Finance can Work Together to Create Value", International Journal of Pharmaceutical and Healthcare Marketing, Vol.

    Write a customer review. There was a problem filtering reviews right now. Please try again later. I had the pleasure of being in an intro marketing class taught by the author, and we used this book. It is easy to read, unlike his older, calculus-laden book. Every chapter has in it a moment where you realize that he has just taught you something that in your mind is almost revolutionary.

    I was so happy that this was the book we used for my intro marketing class and that we did not have to suffer through a "soft marketing" class, learning about the 4 Ps and Porters 5 forces and all that nonsense.

    Jagpal, dives right into not just marketing and not just finance, but business in general. By reading and understanding this one book, you will be far more advanced than most MBAs. Jagpal is a genius, and this book makes it easy for you to see why. Looking to boost your career? Read this book, and try implementing some of his teachings; you will be promoted, your business will start to see higher profits, or both.

    Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

    This was by far the best course I took in my MBA ciriculum, and even without Jagpal to teach you, this book is easy enough to follow that you can learn everything on your own. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Set up a giveaway. Pages with related products. See and discover other items: There's a problem loading this menu right now.

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    Sharan Jagpal and Shireen Jagpal

    Amazon Music Stream millions of songs. Amazon Drive Cloud storage from Amazon. Alexa Actionable Analytics for the Web. AmazonGlobal Ship Orders Internationally. Amazon Inspire Digital Educational Resources. He is on the editorial boards of a number of journals and is the author of Marketing Strategy and Uncertainty OUP, , a book that has been described as "pioneering" by Harry M. Markowitz, Nobel laureate and inventor of modern portfolio theory in finance. This superb book is a must read for anyone interested in building businesses.

    In Fusion for Profit, Professor Jagpal brilliantly combines these seemingly disparate fields and proposes novel new theories and methods, many of them quite sophisticated. Even so, his ideas and messages are accessible to a wide audience. It is lucidly written and provides many, many insights for managers, as well as more academically oriented readers in search of grounding. A remarkable contribution to the literature that not only makes one think deeper and broader about business but provides concrete ways to effectively approach and model the pressing business issues of the day.

    Bagozzi, Professor of Marketing, University of Michigan. Jagpal's balanced exposition of theory and practice as it applies to the changing market conditions fills an important gap in the literature. Among other "ah ha" moments one will see the financial input to the key marketing metrics as well as understand why some advertising is directed not at Main Street, but rather to Wall Street"--Donald G. It represents a fusion between marketing and finance, but also its approach is a fusion of qualitative and quantitative methods The methods of analysis are expressed with just enough detail to be incisive yet easily understood.

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    Choose your country or region Close. Ebook This title is available as an ebook. To purchase, visit your preferred ebook provider. Oxford Scholarship Online This book is available as part of Oxford Scholarship Online - view abstracts and keywords at book and chapter level. Bagozzi, Professor of Marketing, University of Michigan "A required reading for practitioners and everybody who deals with marketing strategy Arzac, Professor of Finance and Economics, Graduate School of Business, Columbia University "Sharan Jagpal's Fusion for Profit breaks new ground in integrating marketing with the other functional areas of business-especially finance.

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    Creative research communication Clare Wilkinson and Emma Weitkamp.