Business Blogging for Health Professionals Using TypePad: A Jump-Start Approach
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In fact, you might link to your products throughout your post! There are dozens of ways that your blogs can help you to create new leads for your company, and those leads are the people most likely to give you profits. The best B2B marketing blogs work to answer the common questions their customers have. If you develop content that alleviates fears for your customer, and helps them make a confident decision, then this will establish you as a market authority.
So, how does establishing this authority work for boosting your bottom line? This creates a better user experience, that can lead to more sales.
Prospects who read your blog will be educated on your position in the market, and exactly what you have to offer. This means that you can remove clogs in your sales funnel. Finally, unlike PPC marketing and paid ads that give you results as long as you keep spending money, B2B marketing blogs give you constant results. Say you sit down and write a couple of blog posts that you publish throughout the week.
On the first week, that blog might give you 50 views, and 5 leads. On the second week, you might get views, and 10 leads. As more people discover your blog through social media and email subscribers, you might get even more views as time goes by.
Share a recipe and pictures of the food and relate it to something in your career or niche. Have a strategy, a schedule, and a route for success. Turn your posts into downloadable audio mp3 files. There are dozens of ways that your blogs can help you to create new leads for your company, and those leads are the people most likely to give you profits. Kings of customer experience.
It ranks in the search engines, and that means for years to come, you can continue to get traffic and leads from that same post. Everything you write as part of your B2B marketing strategy becomes a long-term investment in authority, and leads. As the benefits of B2B business blogging become more obvious, more companies are jumping onto the content marketing bandwagon to develop their B2B marketing campaign. Unfortunately, the truth is that a lot of them will struggle to drive any real results. The reason for this is that they forget that they need to create a real, strategic framework for their B2B blog, if they want to get great results.
If you want to both attract, and retain customers, then you need more than a haphazard approach. An understanding of your audience is a crucial factor in almost any aspect of branding, or brand development. Blogging begins with targeting the right people, and in your B2B marketing strategy, that means knowing exactly which companies you want to reach. Ask yourself what your ideal customer looks like before you start writing. You might find that it helps to build a buyer persona that you can refer to as you write. This persona will give you an audience to write for, as though you were speaking to someone in particular.
In other words, figure out their pain points, their needs, and their questions, and give them an answer. Your B2B business blog will address the pain points of your audience, show them that you understand their concerns, and then offer up a solution. Any B2B marketing agency will tell you how damaging that can be to the integrity of your reputation and authority of your website. If you want blogging to become a valuable part of your B2B marketing strategy, then you need to make sure every post counts. There are plenty of ways that you can make your blogs more memorable, from writing from a unique perspective, to presenting your information in a different way.
However, one of the easiest things you can do to boost your writing potential, is make sure that your blogs flow. At the start of your blog, summarise your content into one sentence. From there, make sure that every section links naturally from one, to the next, so that your reader flows seamlessly down the page. Explain why you feel a certain way, and show your reasoning. Ideally, start your B2B marketing strategy by taking a look at your main topic. Once you have your topic in mind, you can begin to research sub-points that will help you to support your main point.
For instance, you might argue that old software is dangerous for healthcare companies. Then, you might back that up by linking to case studies, putting in testimonials, or showing videos that explain the issues with old software. Finally, your B2B marketing strategy should be a careful roadmap to success for your business.
That means that your B2B marketing blog needs to be a perfect representation of your company, and your professional nature. A single mistake in grammar or spelling could lose the respect of your audience. Even if your customers forgive you for an error, the mistake could distract them from your writing, and ruin the overall effect. These are the rules that anyone can follow, to create any kind of B2B blog. However, with some perseverance, you may find that your blogging efforts become a lot more efficient.
If you want to ensure that your blogs are industry-changing success stories. Then try following a few of these B2B marketing agency tips:. One of the biggest mistakes that people make when investing in a content marketing strategy, is failing to invest in the right B2B marketing agency or content writer. A lot of businesses use their blog to talk about how amazing they are. Instead, they want to hear about how you can help them. If you want your brand to make an impact , you need to remember your audience. Focus on finding out what your reader wants to know, and delivering that information.
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Remember, link to other resources on your site, and link out to third-party resources too to give yourself an edge. Whether your blog posts come from a professional writer, a handful of experts, or your CEO, you need to make sure that you keep the same brand voice throughout everything you do. One of the quickest ways to get opt-ins from your customers is to use your B2B marketing strategy blog. For instance, you can ask your B2B marketing agency to create a process that visitors use to subscribe, or you can request that your readers check out a product on your page.
The important thing to remember is that you need to schedule your posts for a consistent experience. Instead, trickle each post out and promote them through social media and email campaigns. Finally, the only way to improve your B2B marketing strategy through blogging, is to use analytics to track which tags, posts, and categories are having the best impact on your audience.
Follow the results you get, and make changes that help you to refine your blogging strategy. However, working with the experts can be a huge help. Just over the last couple of years, the marketing landscape has changed dramatically, with changes to algorithms in Google , and social media. This changing atmosphere has made it much harder for experts and amateurs alike to keep up with the content marketing sphere. Though there are plenty of different types of content that you can infuse into your B2B marketing strategy to gain the attention of customers, blogging remains to be one of the most fundamental ways of enhancing your presence online.
The important thing to remember is that you need to take the process seriously, and give it your best effort.
- Most Used Categories.
- The benefits of a blog for your B2B marketing strategy.
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Have a strategy, a schedule, and a route for success. Put a process in place or outsource to a dedicated B2B marketing agency who can create a look and feel for your blog, and put guidelines in place. The book not only walks you through the steps to get your blog underway, it also teaches you techniques the experts use to get their blogs noticed and to develop a loyal readership.
More than ever clinicians and healthcare organisations need to build trust with their customers, and the use of social software, like blogs, is a way to do it. Dale tells healthcare practitioners how to set up a blog on Typepad that will build their reputation and attract customers. Each stage of the set up is clearly described and once your blog is up and running he tells you how to drive visitors to it.
It's chock full of practical advice that takes months to learn on your own; if you're considering starting a healthcare blog, don't do so until you read this book. Even if you're not looking to blog yourself, grab the book and use it to explain to your company why it might be a good idea to do so. Dale Hunscher is a clinical research informatics geek, a student at the University Of Michigan School Of Information, a year IT industry entrepreneur and consultant, and the proud husband of one and father of two of the most compassionate, intelligent, and beautiful women in the world. He lives and works in Ann Arbor, Michigan, and spends a lot of time wishing he still lived in the Pacific Northwest, where he used to plant little trees and cut down bigger ones for a living and climb mountains for fun.
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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram
Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? The Skimm, a daily newsletter, uses quotes on Instagram to share snippets of the stories they feature in their newsletter:. VaynerMedia also use quotes to great effect on their Instagram by sharing wonderful, hand-drawn quotes from their team on the platform:. Here are a couple of tools that could help:. Contests are a great way to increase engagement and build evangelism among your audience on Instagram.
When done properly and effectively, contests can have many benefits for brands:. Here are a few common mechanics used by brands:. In these types of contests, you ask your followers to share a photo using a selected hashtag so you can discover all entries. These contests tend to have a set theme.
With this contest mechanic, you ask your followers to comment on your post to enter the contest. You can also encourage users to tag a friend in the comments to enter — this can help to increase the virality of the post. This is probably the easiest contest to get up and running — simply liking your photo will enter someone into your contest. Is there something interesting trending? Instagram Stories are empowering us marketers to tell better and deeper stories about our brands.
Whereas you may only post one or two images or videos to your Instagram feed per day, stories enable us to go behind the scenes and share more real-time, less-polished content. User generated content UGC refers to any form of content created by contributors who tend to be community members.
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UGC can come in many forms such as pictures, videos, and tweets. Where possible, try to encourage your community to share memorable moments and experiences they have with your brand across Instagram and ask permission to repost some of the best content to your own channels. Takeovers essentially work much like a guest post on your blog or a cool guest joining your podcast.
These partnerships can work great when brilliant content is delivered on both sides and value is being provided to each audience. On the flip side, the real estate company could also use your Instagram Stories to give advice on buying and selling real estate. Instagram users can now pinch photos and videos to zoom in and take a closer look. This opens up a ton of fun content opportunities on Instagram. For more examples of zoom in action check out: And it can be an incredibly effective way to grow your Instagram following.
A great example of reposting in action is GoPro. GoPro is a brand built on user generated content.
Business Blogging for Health Professionals Using TypePad: A Jump-Start Approach [Dale A. Hunscher] on bahana-line.com *FREE* shipping on qualifying offers. Buy Business Blogging for Health Professionals Using TypePad: A Jump-Start Approach by Dale A. Hunscher (ISBN: ) from Amazon's Book.
Their Instagram feed regularly features content from members of their community and showcases the amazing images you can capture using a GoPro camera. A GIF loops a video over and over again. Whereas a Boomerang, plays a video forward, and then backwards, and then loops that continuously. A video posted by Boomerang from Instagram boomerangfrominstagram on Jul 20, at 5: Instagram is brilliant for behind the scenes content and sharing the human side of your business.
This can give your followers an exclusive peek into life at your company and make them feel a part of your brand.
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