Development Communication
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Development communication can be seen as a thread linking a number of national development initiatives aimed at eradicating socio-economic drawbacks.
What is Development Communication
As development communication is practiced in a number of spheres in which public policy is exercised - sanitation, health, safety, economic stability, agriculture, land rights etc - the approach requires careful co-ordination if it is not to deteriorate into a haphazard and water-down effort - doing the right thing in the wrong way! The development communication approach is expressed and enhanced, in the South African context, through its connection with the following efforts: Historical snippets Development communication is an approach perfected by the developing world.
What is development communication? Nora Quebral, a leading academic in this field defines development communication as follows: Development communication is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential. Communication for development The discipline of communication offers the development process a number of inputs: Key elements of the development communication approach It is responsive: It is also fundamentally about consultative processes being managed at community level.
Development Communication workers should, however, balance creativity with an understanding of what communities would be prepared to accept and where consideration has been given to the norms and prevailing values of that community. This approach builds participatory mechanisms and functional networks involving NGOs, CBOs, Traditional Leadership structures while also encouraging links with networks from across the country and indeed all over the world. These can either prove or disprove the validity of the information transmitted. The standards, norms, values, habits of the community are paramount.
This may mean that those accustomed to a liaison style hinging on comfortable hotels with prepared meals and warm fluffy duvets will need to make some adjustments to their style! A primary emphasis of this approach is to plan with communities, create structures which offer communities and developers equal power, and use communication methods which are fundamentally participatory in nature. This often requires that government planners, developers or community workers have to listen to the advice of communities and change the views they themselves hold.
This approach reverses the practice of communities having to travel long distances and at relatively great cost to access government Services and information. This is made worse when government is not clearly and properly identifiable and access is difficult because of inaccessible buildings, unfriendly and unprofessional staff etc.
The development communication approach brings government employees face to face with communities so promoting accountability at local level. This is not possible when civil servants are remote and impersonal. Methods used for development communication The local adopter: A community liaison programme which links with the life rhythms of that community: Videos then record issues important to the community -either feature as the content of the next community meeting or sent to decision makers in provincial capitals, nationally etc - why not let communities capture things for the Cabinet?
Some of the themes could be: Is the Kei District Council on track? This could be a campaign leading up to a public meeting with government decision makers on Youth Day rather than an expensive bash at a stadium which has little developmental value and entrenches negative stereotypes of young people as frivolous and disinterested in their future! It is an open discussion following the principles of small group dynamics and where specific deliverables - questions to be answered, products to be introduced, programmes to be initiated - are brainstormed.
It attempts to assess [ clarification needed ] and empower stakeholders with the ultimate goals of building trust and understanding. Successful development communication motivates groups such as farmers, fishers, workers, housewives and youth to change their habits, their lifestyles, their way of thinking and their way of life. Agenda management can set the tone of how policies are crafted. There are two ways to broaden an issue:.
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When powerful groups lose control of the agenda, they may enter into policy debates to gain attention, [] or resort to venue shopping and ally with those who are able to advance their issues. The agenda levels are the stages of policy creation seen through the filter of ageda management. At the "Systemic agenda", groups push issues meriting public attention. The "Decision agenda" contains items for which policies have been agreed. Jesus Christ commissioned the Apostles to preach the Good News to the whole world. Communication therefore is part of following Christ.
The Catholic Church uses strategies including oral preaching, catechesis , personal friendships, gatherings including secret gatherings where Christians are persecuted , art, architecture, oral traditions, printing, multi-media and online. The following guidelines and communication as a whole, should, as Prof. The Roman Curia , [] the Pope's central administrative office, has a Secretariat for Communication, which coordinates Vatican media. This setup is replicated to various degrees in individual countries.
Policies are left to the regional, national or parish levels. Many documents, in the form of reflections or guidelines, have been published on communications topics. The Department operates four programs: It is quite typical for high-level Church documents to focus heavily on principles, objectives and generalized directives, while concrete communications policies are left to the local levels.
Virgin Islands who jointly exercise certain national pastoral functions. The document suggests the following elements be included by parishes or other Church organizations: Guidelines are provided for organizational and personal sites and social networking with minors.
Mary Magdalene Catholic Church, in Simpsonville, South Carolina offer policies for internal and external communications: This church tries to make communication as efficient as possible to allow the reader whether a parish employee, or the public to know how to proceed in each scenario. International communication , the intellectual field that deals with issues of communication across borders, is sometimes also called development communication.
This field includes the history of the telegraph , submarine communication cables , shortwave or international broadcasting , satellite television and mass media. It includes modern issues such as the global Internet and technologies such as mobile phones. Communications may have to address language, religious, ethnic and other cultural differences. Organizations operating in such an environment must address such challenges. Development communication efforts have not improved the conditions of women.
Reports and studies show that women have been victims of many kinds of abuse. For instance a smallholder development strategy in Malawi puts emphasis on commercialization of agriculture, combined with centralized decision-making processes. This perpetuates forms of social differentiation that are the basis of the women's subjugation. However, women in other cases have been successful in championing a cause. For instance, in the Philippines, the World Food Programme launched a project on Mindanao to help women kickstart agriculture in the region by providing them with the training they need to become successful farmers.
The women bargain, have economic influence, earn money and improve their social standing.
Videos then record issues important to the community -either feature as the content of the next community meeting or sent to decision makers in provincial capitals, nationally etc - why not let communities capture things for the Cabinet? Educating policymakers about C4D was expected to increase donor investments in pilot C4D projects, a strengthening of agricultural extension systems and success of poverty-reduction programs. Some farmers tried soybeans, but the outcome of the project was unclear. Paper presented at the national conference-workshop on the undergraduate development communication curriculum, "New Dimensions, Bold Decisions". The problematique analysis procedure seeks to discover the influential factors [99] and describe the structure of problems that exist in communication systems.
In Africa, women-owned enterprises make up as little as 10 percent of all businesses. In South Asia, that number is only 3 percent. Women comprise less than 20 percent of the world's legislators. Development communication practice led to policies reflecting its objectives for an inclusive development. However such policies do not "imply that communication or information per se can effect development or change without an integrated and consistently pursued national development policy.
Many DC scholars underline the criticality of gender equality to the development project and to the communiations that support that development. Claims include that women, especially rural women need access to the same resources and opportunities, including information, knowledge and decision-making power, as men in order to be maximally productive. The conditions of women, along with interventions designed to improve them, need to be situated within the modern context that privileges individual consumption and structural privatization.
Gender influences how the benefits, costs and risks of technology are distributed. However, restricted access to assets, gender-biased institutional arrangements and unfavourable social structures have reduced women's capability to draw on technology change.
Early scholars of development communication did not explicitly address the role of gender. The term first appeared in development institutions during the s. The mids marked a shift in attention to women in development. The Decade for the Advancement of Women followed — WID emphasized improving women's access to education, employment and political participation. This shift from "women" to "gender" reflected the concept of gender as a socially constructed category. Policymakers can incorporate gender perspective into policies.
Monitoring and evaluation tools are assessed for gender sensitivity and staff awareness of the UN Code of Conduct. The integration of research and practice is needed to address pressing social issues. Information on ongoing researchers barely reaches policy makers. Researchers lack awareness of the most important policy issues. Common reasons for the gap: From Wikipedia, the free encyclopedia.
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Development communication
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Australian Journal of Labour and Economics. Looking for research materials? Search our database for more Development Communication downloadable research papers. Full text search our database of , titles for Development Communication to find related research papers. Police Psychology and Its Growing Impact on Police psychology has become an integral part of p Handbook of Research on Competency-Based Edu The majority of adult learners are looking to atta Methods and Paradigms in Education Research.
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