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You can hyper-target your Offers to ensure that only the Facebook The best social media marketing tip that I have for businesses is to If you have employees, they can also become administrators of your page and help you promote . on social networks such as Twitter, Facebook, YouTube, Pinterest. Social media event promotion: Discover 10 creative ways to use social can not only help drive people to your event, it also increases the This maximizes your exposure on Facebook. Why not pool that knowledge into a great blog post? Twitter has a cool widget that scrolls all the tweets for you.
Make sure all your business information is complete, that you post regular updates—like tips, offers, specials, photos—so users will form a positive view your business at first glance. You should also respond to any negative reviews and comments you receive on your posts or page.
While Facebook ads look a lot like display ads and work to grow brand awareness and interest from users, many Facebook campaigns can generate tangible results for a service business. Selecting a Facebook campaign goal that can capture leads or drive web or in-person visits can help you generate inquiries and leads. But remember that leads are not the only result your ads can drive, nor the only indicator of success.
Page likes, engagements, and even impressions are all factors that prove your ads are driving interest from your target audience — and you can continue to target those specific users to remind them of your business and potentially get the conversion later on. If you have a robust website that provides additional, helpful information about your business and a lead intake form or phone number, a Website Clicks campaign might be most effective.
If your website is not ideal or set up to capture leads, you can opt for a Local Awareness or Lead Ads campaign that allows you to generate leads or calls directly from Facebook. Start by getting back to basics and understanding who your target audience is.
For a home service business, there are few key consumer demographics and targeting tactics to think about:. The key here is to not just post at random and expect engagement. With the help of the chart below and analyzing your past posts, you can zero in on a schedule that makes sense. We recommend using a Facebook scheduling tool to plan your social media calendar days or weeks in advance.
Live Urban Denver uses a video cover for their Page, which quickly tells any new visitor what the company is all about. To keep track of all of your efforts, we recommend using a social media management platform like Sprout Social to keep all your social media scheduling, engagement and analytics in one, manageable space. What do you say? Think about whether or not you want to reveal a goofy or professional culture and let it shine in the FAQs. Instead, brands should strive to show the personality behind their business.
Should you exclusively post content related to sandwiches? As soon as your content starts to feel repetitive or stale, your audience will tune out. Once you start to embed that idea into your strategy, increasing Facebook engagement becomes much more realistic. Pulling from pop culture and current events is a smart move if done tastefully. Infographics and shocking statistics are prime for discussion and debate, both of which are huge pieces of Facebook engagement.
Activity in the comment sections spells good news to the updated algorithm.
Like it or not, Facebook has become a hotbed for memes and humorous content. Although humor not might be the perfect fit for every brand, funny content typically performs well and is a lighthearted way to diversify your posts.
Tons of likes and shares, and plenty of love in the comment section. Rather than treat that post as an anomaly, you should instead take steps to recreate the same social magic again. Either way, you should have a pulse on your top-performing content instead of playing guessing games. The answer might very well surprise you. So if you want to improve Facebook engagement, get visual. Many budding businesses make the mistake of relying on stock photos or images pulled from elsewhere rather than creating their own content. The majority of homebuyers go online for their search, but what makes social media and real estate marketing such a pair for agents?
To add to it, these homebuyers are definitely using social in their quest to find a new place. This points signs to an industry set on overly promoting and not enough time on engaging with potential customers. Luckily, there are some simple methods to use social as a driver for engagement and reliability. Think about how clients usually find you. To make it easier for you and your potential client to share on social, make sure listings have responsive layouts, clear photography and simple share buttons. The Boutique gives a great example of this in action. The listing not only includes a favorite icon for their clients, but also social network sharing buttons.
Additionally, brands can trust tools like Bambu by Sprout Social to help feed other agents with news and content for social. Organizations can use our employee advocacy tools to share, track and analyze the power of social media. Bambu also helps agents become thought leaders in the industry by continually having curated content to post to their own channels.
Referrals are the best kind of marketing for real estate agents. In your Facebook Page, enable both reviews and services. For ease of communication, make sure clients can book appointments with you or message for questions. Bower Real Estate does an excellent job at providing information about its services, while leaving an area for client testimonials. On your website, use client testimonials and information about your services.
Do you provide free consultations and can they be booked online? Finding an agent is difficult enough.
Make the process for connecting to your client as seamless as possible. With the new feature to link Facebook Groups to a Facebook Page, you can offer even more personalized services to clients. Using Facebook Groups is a good way to navigate around the Facebook algorithm. Ideally, clients would be able to post in the Group and help each other through the selling or buying process. Mid-America Association uses regional Groups to connect professionals in the area and to post helpful advice.
A new feature for Facebook Pages, video covers automatically play when someone lands on your Page.
For bonus points, edit your call-to-action button to match the video. Live Urban Denver uses a video cover for their Page, which quickly tells any new visitor what the company is all about.