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More information is available in the Minor in Multimedia section of this catalog under the Department of Art. School of Journalism and Communication courses on media production and industries, film history, music, genres, and other topics emphasizing the aesthetic aspects of film may be applied to the requirements for the certificate in film studies. More information is available in the Cinema Studies Program section of this catalog under the College of Arts and Sciences. Courses from the School of Journalism and Communication and other professional schools can apply to the multidisciplinary major in general social science.
Students have access to technical support for computer issues at the help desk in Allen Hall. In Allen Hall, video and photo production equipment is available for checkout to students enrolled in designated courses in those areas. The School of Journalism and Communication expects students to have regular and reliable access to a laptop computer.
Instructors specify technology expectations on the first day of class, in the class syllabus, or both.
Some instructors require a laptop for the entire class or just part of the class; some require that no laptops be present in class. The office of the director of student services is in Allen Hall. Information about graduate admission and degree requirements is available on the school's website. The office of the graduate programs manager is A Allen Hall. Jesse Abdenour, assistant professor news processes and production, documentary, investigative journalism. Shan Anderson, instructor advertising, digital publishing, visual design. Hulteng Chair in Media Ethics and Responsibility; professor communication ethics, communication history.
Blaine, professor of practice multimedia journalism, feature writing. Charles Butler, instructor magazines, narrative nonfiction, sports journalism. BA, , MS, , Columbia. Bybee, associate professor communication and democracy, cultural studies, communication studies. Connie Chandler, instructor principles of public relations, strategic public relations communication, public relations campaigns. Curtin, professor international public relations, research methods, culture and identity ; associate dean, undergraduate affairs.
Nicole Smith Dahmen, associate professor visual communication. Donna Davis, associate professor strategic communication, public relations, virtual worlds ; director, Strategic Communication Program. Andrew DeVigal, professor of practice media innovation, community engagement, experience design ; Chair in Journalism Innovation and Civic Engagement.
BS, , San Francisco. Elias, assistant professor advertising, race and ethnicity, information and communication technology. BA, , Vassar College. Gleason, professor communication ethics, communication law, news-editorial. Torsten Kjellstrand, professor of practice photojournalism, multimedia and visual journalism. David Koranda, professor of practice advertising campaigns, media planning, strategic planning. Kathryn Kuttis, instructor cultural and media studies, visual design, representation. Wallace Chair of Journalism: News-Editorial; professor long-form journalism, radio journalism, international journalism.
Regina Lawrence, professor political communication, civic engagement, journalism innovation ; director, George S. Ed Madison, assistant professor multimedia journalism, digital publishing, media entrepreneurship. Maier, professor investigative journalism, computer-assisted reporting, quantitative methods ; director, journalism area. Matthews, senior instructor public relations, strategic communication, social media. BA, , MA, , Oregon. Merskin, professor communication studies; gender, race, and media; media and society.
Petersburg; PhD, , Syracuse. Todd Milbourn, instructor investigative reporting, journalism innovation, news literacy. Miller, associate professor video production, documentary film and video. Juan-Carlos Molleda, professor; Edwin L. Morrison, Carolyn Silva Chambers Distinguished Professor in Advertising advertising and brand creativity, creative process, social responsibility ; director, Advertising Area.
Mundy, assistant professor public relations, media framing. Courtney Munther, instructor nonprofit communication, fundraising, strategic public relations writing. Newton, professor visual communication, photojournalism, communication ethics. Sylvester Senyo Ofori-Parku, assistant professor consumer insights and strategy, corporate sustainability, consumer behavior. Donnalyn Pompper, professor public relations, corporate social responsibility, critical race and feminist studies ; director, Public Relations Area. The Lasswell approach is contextual, problem-oriented; employs diverse empirical methods; is political; is welfare-oriented emphasizes interdisciplinarity and connects humanities and social sciences.
Lasswell's original goal was to provide, "intelligence pertinent to the integration of values realized by and embodied by interpersonal relations [such as] human dignity and the realization of human capacities". Policy sciences are concerned with decision processes. The analyst typically regards his subject-matter as an objective phenomenon, but this phase alternates with another in which the analyst views himself as actively involved in the phenomenon that he is investigating.
According to Laswell, [78] problem solving in policy sciences encompasses five intellectual tasks: The policy sciences viewpoint is a move away from looking at policy from a single perspective. Lasswell emphasized the contextual orientation of policy analysts. Contextuality allows decisions to be understood in larger social processes. Problem orientation concentrates effort on the specific problem.
Drawing upon diverse methodologies enriches the analysts' tool set. Sciences join the policy sciences by clarifying the process of policy-making or supply data that aids in policy formation. To guide communication policy-makers, Picard and Pickard [87] proposed principles to improve media and communications policymaking in democratic countries. They claimed [88] that "policy principles are coherent statements based on underlying norms and values that help policymakers and organisations respond to issues".
Principles are used to set policy objectives and determine the means to achieve them. The latter two stages are subjected to political processes. Picard and Pickard [88] listed crucial principles for crafting communication policy:. Communications policies are described by their jurisdictional scope nation, states, Policy formulation dimensions include stakeholders executive and legislative bodies, social and economic planners, planning boards, communication enterprises, professional organizations, citizens, social scientists and economists.
Development communication and policy sciences serve as catalysts of change. Development communications can affect policy development, which in turn can influence subsequent communications. Both reflect the social context. Both employ social science in solving large-scale problems. Properly, both development communication and policy sciences mutually work to advance social change. In the development context, strategic communication "aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides communication processes and media interventions within and among social groups".
Effective strategies integrate the vision and action plans of the government, civil society and the private sector. Demographics can be a significant factor in policy design. Scalone, Dribe and Klusener found that "Communication can significantly increase the impact of population-relevant policies and other processes of social change The systems approach treats planning as derived from the systems used to conduct it. This approach is valuable to planners faced with the task of setting up organizational systems to carry out communication functions. It can provide planners with an analytical perspective on problem analysis and a range of techniques to use in implementing this perspective.
Network approach is a heuristic framework for theorizing about and investigating global communication governance GCG networks. Network approach specifically focuses on the transnational dynamics that govern communication systems. Policy makers are often confronted with problems for which they have no solutions. Winsemius proposed a four phase policy cycle: Policy analysis has traditionally followed a linear model — problem identification, policy formulation, legislation, implementation, evaluation and iteration.
However, in solving complex socio-economic problems, an interdisciplinary approach may be more effective. The main interest of interdisciplinary research for policy is description, prediction and ultimately social action. Communications technology assessment CTA is a qualitative method that seeks to determine the higher and lower order impacts of specific forms of communication technology on the individual and society [] prior to the adoption of new technology. Introduced by Jules Dupuit in the s, cost benefit analysis compares project costs and benefits, to determine whether an action is worth undertaking.
The types of cost analysis used in policy making are: SCBA attaches monetary values on social conditions created by specific policies. A positive difference judges a program or policy to be socially beneficial.
It provides a basic threshhold for assessing which projects are worth considering. The problematique analysis procedure seeks to discover the influential factors [99] and describe the structure of problems that exist in communication systems. It takes a naturalisticT [ clarification needed ] approach.
The evaluator identifies influences on the system, shows their hierarchical relationships and traces the problem's root causes.
Scenarios include quantitative and narrative information. Policy Delphi structures a group communication process to address a complex problem. It engages the anonymous participation usually of stakeholders in assessing the desirability and feasibility of specific policies. The decision maker seeks options and supporting evidence to guide towards a solution. Employing the Modified Policy-Delphi technique to craft an all-inclusive communication policy include the following justification.
The methodology outlined in Haynes et al [] paper align with Servaes [] reference to the application of Participatory Communication Research from a Freirean Perspective by positing that. Participatory research requires that those involved gain understanding, confidence and an ability to change. Participants define the agenda instead of an academic and bureaucratic elite. Simulations and modelling are a useful policy analysis tool for creating a virtual representation of a scenario. The types of simulation models include macro and micro levels.
The macro-level is applied mostly for industry sectors and is usually applied by developed countries to assess policy changes. Micro-level simulations study a specific company using a population sample.
Micro-level work is customized for a given firm. Simulations expose the interactions of the simulated elements. Models illuminate options for policy decisions. The methodology has been successfully used in development projects, including climate changes, fiscal policy changes, traffic regulations, health resource allocation, air pollution and crisis management. Policy sciences are relevant in environmental impact assessments EIA and environmental change modeling. One example is the use of scenario-making.
Using storyline driven modeling, researchers sought to understand the impacts of human activities on natural systems, drawing concepts and methodologies from science and technology studies, sociology and political science. The study recommends including more social scientists in global environmental scenario teams and creating fora with their active involvement.
Agencies such as the World Bank and the Asian Development Bank have recognised the potential of EIA as an opportunity for dialogue among project stakeholders. Although the EIA is generally regarded as a management tool, it should also be regarded as a communication process that seeks to achieve mutual understanding—the overall purpose of development communication and for that matter, environmental communication programs. This mutual understanding would translate to societal environmental consciousness. Development communication as a discipline grew as a response to some of the most pressing problems of underdevelopment including environment and resources degradation.
Environmental communication programs are logically subsumed under development communication. Citing five case studies of the use of communication and social mobilisation in environmental protection and natural resources management programs, Flor laid out the following lessons learned from the five programs:. A five-round Delphi exercise was conducted to explore how "international foresight exercises, through online and offline tools, can make policy-making in developing countries more participatory, fostering transparency and accountability of public decision-making".
The study presented policy guidance with implications including:. SMP Terbuka is a junior secondary school in Indonesia operating via distance learning. This is consonant with the country's pursuit of universal basic education. In assessing SMP Terbuka's socio-cultural status and in determining the policy regime for distance learning , environmental scanning was done. The study also adopted the problematique method to analyze structural-organizational problems.
A systems analysis approach was employed to analyze the environment, the stakeholders, the organization cum network and problem structure. The study proposed a communication and advocacy plan. Situation analysis was used to design the social marketing and advocacy blueprint. This employed environmental scanning, communication resources assessment, review of existing communication strategies and strategic impact analysis directed at sector stakeholders.
Urban forestry demands sound scientific information and public participation. Successful policies can only be formulated by establishing close links with urban planning and municipal policies. The NeighbourWoods research and development project tested approaches for public participation in six urban woodland case-studies across Europe.
Successful communication with policy-makers required a high degree of openness, clearly explaining every phase of the process, being open about each other's expectations and developing relationships based on mutual trust. In the Pune area of Maharashtra , India, farmland was subject to urbanisation. Pooling their land, farmers leveraged their social and political networks to take advantage of the changing economic climate and built a mixed-use township on their acres of farmland.
They formed alliances with other stakeholders, both within the agricultural community and at the city and state levels. Sami concluded that "ad-hoc coalitions in the power and politics of urban processes in an Indian city have emerged as a result of a political will and leadership vacuum in Indian cities in the face of the changing focus and priorities of national and regional governments as well as a growing gap in urban service provision" []. An emerging fieeld focusing on the enhancement of agricultural and rural development through improved information and communication processes.
More specifically, e-agriculture involves the conceptualization, design, development, evaluation and application of innovative ways to use information and communication technologies ICT in the rural domain, with a primary focus on agriculture. Agricultural extension education can impact development by focusing on how communication for development C4D can strengthen agricultural extension performance. Educating policymakers about C4D was expected to increase donor investments in pilot C4D projects, a strengthening of agricultural extension systems and success of poverty-reduction programs.
In the Phillipines, a rice scandal trigger a few discussions on alternatives such as proper use of funds since international donations for farmers was spent more on computers, logistical aids, etc. The rise of white-collar jobs was cutting down the numbers of farmers. Many young people sought urban office or desk jobs rather than becoming farmers.
Rationalisation need not mean a reduction of monies awarded to the information sector. It primarily means the rearrangement of priorities and the increase of allotment to actual farming activities in the case of agriculture or to direct social services in the case of rural development. The Philippines launched a Knowledge Working Towards Enhancing Agricultural Communities Program or K-Agrinet project with the aim to promoting the use of ICT to attain agricultural sustainability and competitiveness for the country's farmers. The project is a collaborative effort across multiple agencies to utilize IT as a tool to fast-track the dissemination of agriculture and natural resources information and technologies to farmers, upland dwellers and rural entrepreneurs.
The institutional players included:. Felstehausen claimed that conventional theoretical assumptions are inadequate guides to the selection of data and the resolution of development problems. He claimed that operational models, examples and analogies must reflect the development status of the areas to which they are applied. Examples from developed regions are typically inapplicable to less developed regions, e.
Correlational analyses are of little value in explaining communication processes, or in establishing their role in development. The evolution of the participatory development communication school involved collaboration between First World and Third World development communication organizations.
Modes of communication include monologic and dialogic modes. The former is linked to 'diffusion'. Its purpose is to disseminate information and to persuade recipients. Dialogic mode instead delivers messages to and from policy makers and the public. It seeks to involve stakeholders in all project stages. It attempts to assess [ clarification needed ] and empower stakeholders with the ultimate goals of building trust and understanding.
Successful development communication motivates groups such as farmers, fishers, workers, housewives and youth to change their habits, their lifestyles, their way of thinking and their way of life. Agenda management can set the tone of how policies are crafted. There are two ways to broaden an issue:. When powerful groups lose control of the agenda, they may enter into policy debates to gain attention, [] or resort to venue shopping and ally with those who are able to advance their issues. The agenda levels are the stages of policy creation seen through the filter of ageda management.
At the "Systemic agenda", groups push issues meriting public attention. The "Decision agenda" contains items for which policies have been agreed. Jesus Christ commissioned the Apostles to preach the Good News to the whole world. Communication therefore is part of following Christ. The Catholic Church uses strategies including oral preaching, catechesis , personal friendships, gatherings including secret gatherings where Christians are persecuted , art, architecture, oral traditions, printing, multi-media and online.
The following guidelines and communication as a whole, should, as Prof. The Roman Curia , [] the Pope's central administrative office, has a Secretariat for Communication, which coordinates Vatican media. This setup is replicated to various degrees in individual countries. Policies are left to the regional, national or parish levels. Many documents, in the form of reflections or guidelines, have been published on communications topics.
The Department operates four programs: It is quite typical for high-level Church documents to focus heavily on principles, objectives and generalized directives, while concrete communications policies are left to the local levels. Virgin Islands who jointly exercise certain national pastoral functions.
The document suggests the following elements be included by parishes or other Church organizations: Guidelines are provided for organizational and personal sites and social networking with minors. Mary Magdalene Catholic Church, in Simpsonville, South Carolina offer policies for internal and external communications: This church tries to make communication as efficient as possible to allow the reader whether a parish employee, or the public to know how to proceed in each scenario. International communication , the intellectual field that deals with issues of communication across borders, is sometimes also called development communication.
This field includes the history of the telegraph , submarine communication cables , shortwave or international broadcasting , satellite television and mass media. It includes modern issues such as the global Internet and technologies such as mobile phones. Communications may have to address language, religious, ethnic and other cultural differences. Organizations operating in such an environment must address such challenges. Development communication efforts have not improved the conditions of women. Reports and studies show that women have been victims of many kinds of abuse.
For instance a smallholder development strategy in Malawi puts emphasis on commercialization of agriculture, combined with centralized decision-making processes. This perpetuates forms of social differentiation that are the basis of the women's subjugation. However, women in other cases have been successful in championing a cause.
For instance, in the Philippines, the World Food Programme launched a project on Mindanao to help women kickstart agriculture in the region by providing them with the training they need to become successful farmers. The women bargain, have economic influence, earn money and improve their social standing. In Africa, women-owned enterprises make up as little as 10 percent of all businesses. In South Asia, that number is only 3 percent. Women comprise less than 20 percent of the world's legislators.
Development communication practice led to policies reflecting its objectives for an inclusive development. However such policies do not "imply that communication or information per se can effect development or change without an integrated and consistently pursued national development policy. Many DC scholars underline the criticality of gender equality to the development project and to the communiations that support that development. Claims include that women, especially rural women need access to the same resources and opportunities, including information, knowledge and decision-making power, as men in order to be maximally productive.
The conditions of women, along with interventions designed to improve them, need to be situated within the modern context that privileges individual consumption and structural privatization. Gender influences how the benefits, costs and risks of technology are distributed. However, restricted access to assets, gender-biased institutional arrangements and unfavourable social structures have reduced women's capability to draw on technology change.
Early scholars of development communication did not explicitly address the role of gender. The term first appeared in development institutions during the s. The mids marked a shift in attention to women in development. The Decade for the Advancement of Women followed — WID emphasized improving women's access to education, employment and political participation. This shift from "women" to "gender" reflected the concept of gender as a socially constructed category.
Policymakers can incorporate gender perspective into policies.
Monitoring and evaluation tools are assessed for gender sensitivity and staff awareness of the UN Code of Conduct. The integration of research and practice is needed to address pressing social issues. Information on ongoing researchers barely reaches policy makers.
Researchers lack awareness of the most important policy issues. Common reasons for the gap: From Wikipedia, the free encyclopedia. This article has multiple issues. Please help improve it or discuss these issues on the talk page. Learn how and when to remove these template messages. This article needs attention from an expert in WikiProject Media. Please add a reason or a talk parameter to this template to explain the issue with the article. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
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Archived from the original PDF on 30 November Asian Journal of Communication.