New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-crm (E-Business


Readers will emerge with an enhanced understanding of the true potential of e-marketing and a set of powerful, practical tools needed to effectively express themselves and their enterprise in this multichannel environment.

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Series, New Economy Emotion: Engaging Customer Passion with e-crm Through online Customer Relationship Management (CRM), e-commerce allows . bahana-line.com: New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-crm (E-Business Excellence): Alfredo Zingale .

The aim of this series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment.

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The question is no longer whether or why, but how? Books which deal with e-business topics in isolation miss the point.

eCRM or electronic customer relationship management with Examples

The hub of the electronic world - the Internet - is primarily an enabling force. It cannot work miracles. The brightest sparks are still those with the best ideas, not the most venture capital or marketing spend. What these books demonstrate clearly is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success.

Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can action immediately no matter where they are on the e-business ladder.

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As befits books concerned with a globalising world, these books take an international perspective. Read the front inside flap to see how you can profit from having a New Economy Expression.

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Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Learn more about Amazon Prime. No marketer can ignore the Internet or its potential. Part of the post-hype New Economy Excellence series, New Economy Expression differs from its competition by looking first at the Internet as a means of promotion, and then at how the traditional tools of marketing can and must be updated and redesigned to take full advantage of the new business environment.

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Readers will emerge with an enhanced understanding of the Internet's true potential for e-marketing, and a set of powerful, practical tools to help them seize opportunities and prosper in this exploding area. Other titles in the New Economy Excellence series include: Read more Read less. Sponsored products related to this item What's this? Page 1 of 1 Start over Page 1 of 1.

New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-crm

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The key takeaway from this book is that, despite all the recent hype, e-commerce follows most of the marketing rules that have long been established in conventional markets. Amazon Restaurants Food delivery from local restaurants. A Proven Step Plan for Beginners. Get to Know Us. Looks like you are currently in Russia but have requested a page in the United States site. Added to Your Shopping Cart. Fri frakt for privatpersoner.

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New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-crm

Added to Your Shopping Cart. Description Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management CRM , e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets.

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Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: He is a former Hewlett-Packard Europe executive with 30 years of international management experience in marketing, sales, business development and customer development for technology products.

After his studies in economics and computer science, he spent several years in software engineering and in customer education.